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Marketing

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Homework

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Running head: THE EFFECTS OF CONSUMER INNOVATIVENESS ON SPORT TEAM

APPLICATIONS ACCEPTANCE AND USAGE 1

The Effects of Consumer Innovativeness on Sports Team Applications Acceptance and Usage

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Institution

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THE EFFECTS OF CONSUMER INNOVATIVENESS ON SPORT TEAM APPLICATIONS

ACCEPTANCE AND USAGE 2

The Effects of Consumer Innovativeness on Sports Team Applications Acceptance and

Usage

Yongjae, Soojin & Rogol (2017), look at the effects of consumer innovativeness on sport

team applications acceptance and usage, and the main aim is to look at the behavior of the people

when it comes to the adoption of the different applications. The combination of the technology

models and innovation helps in understanding the behavior of the consumers and their beliefs on

the use of the application. The use of correlation is to assist in the determination of the effects of

the applications in helping to intensify the practicality of the use of the devices. The integration

of the applications is to help in the management of the usability of the users and the behavior that

the consumers exhibit in the process. The hypothesis of the study is that consumer

innovativeness will positively influence perceived ease of use of the sport team applications.

With the use of correlation, there is the determination of the behaviors of the people and the

usefulness of the attitudes of the people towards the management of the association in sports.

The independent variable is the effects of consumer innovativeness, and the dependent

variable is sport team applications acceptance and usage. The use of correlation analysis is

essential in helping to establish practical and the impractical methods in the research process.

There is the establishment of the areas that the sports applications help in the improvement of the

behavior of the consumers. The test shows that there is growth in the interest of the use of the

application and this helps in showing the relation in the acceptance of the usage. There is the

establishment of the relationship that leads to the acceptance of the use of the application.

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Running head: THE EFFECTS OF CONSUMER INNOVATIVENESS ON SPORT TEAM APPLICATIONS ACCEPTANCE AND USAGE The Effects of Consumer Innovativeness on Sports Team Applications Acceptance and Usage Name Institution 1 THE EFFECTS OF CONSUMER INNOVATIVENESS ON SPORT TEAM APPLICATIONS ACCEPTANCE AND USAGE 2 The Effects of Consumer Innovativeness on Sports Team Applications Acceptance and Usage Yongjae, Soojin & Rogol (2017), look at the effects of consumer innovativeness on sport team applications acceptance and usage, and the main aim is to look at the behavior of the people when it comes to the adoption of the different applications. The combination of the technology models and innovation helps in understanding the behavior of the consumers and their beliefs on the use of the application. The use of correlation is to assist in the determination of the effects of the applications in helping to ...
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