LEARN MORE...

Access Millions of academic & study documents

Challenges Of Identifying A Target Market

Content type
User Generated
Subject
Marketing
Type
Homework
Showing Page:
1/3
Running Head: CHALLENGES OF IDENTIFYING A TARGET MARKET 1
Challenges of Identifying a Target Market
Institution Affiliation
Date:

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/3
CHALLENGES OF IDENTIFYING A TARGET MARKET 2
Global companies are struggling to identify a target market for their products. The
majority of these companies are located in foreign nations thus making it difficult for them to
identify a target market in other countries. Some of the factors that pose challenges to these
companies include distance and time, communication style utilized in other countries, cultural
nuance, and the inability to establish the true demands of the people (Wang and He, 2014).
Different nations have varying styles of communication that make it hard form global companies
to interact with customers in foreign nations and grasp their needs. Also, the distance and time
between the location of the global company and its clients possess as a challenge to identify a
market niche. Cultural differences and inability to establishing the true demands of customers in
different nations make it hard for global companies to identify their target market. Therefore,
global organizations such as Coca-Cola and Pepsi make an effort to find reliable partners in the
different nations of the world to help in determining a target market. These firms hire sales
representatives from the foreign countries to assist them in identifying a target market for their
products (Schlegelmilch, 2016).

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/3

Sign up to view the full document!

lock_open Sign Up
Unformatted Attachment Preview
Running Head: CHALLENGES OF IDENTIFYING A TARGET MARKET Challenges of Identifying a Target Market Institution Affiliation Date: 1 CHALLENGES OF IDENTIFYING A TARGET MARKET 2 Global companies are struggling to identify a target market for their products. The majority of these companies are located in foreign nations thus making it difficult for them to identify a target market in other countries. Some of the factors that pose challenges to these companies include distance and time, communication style utilized in other countries, cultural nuance, and the inability to establish the true demands of the people (Wang and He, 2014). Different nations have varying styles of communication that make it hard form global companies to interact with customers in foreign nations and grasp their needs. Also, the distance and time between the location of the global company and its clients possess ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Documents

FIN 101 Saudi Electronic University Principles of Finance Worksheet
College of Administrative and Financial Sciences Assignment 3 Principles of Finance (FIN101) Deadline: (8/04/2021 @ 23:59...
Feldman's three-phase model of socialization and the six socialization tactics, presentation help
Include Feldman's three-phase model of socialization and the six socialization tactics as part of the discussion.2 slides ...
TLMT 331 APUS Technological Advancement in Intermodal Transportation Discussion
Discuss the advances in technology such as EDI, RFID, and the Internet within the intermodal industry as well as how these...
Mgt 402 - 8040 - 3
• Watch the short video at the following link: www.youtube.com/watch?v=ARoGZIN5oC4ow  5.3 Test your Knowledge (Ques...
MGT 301 Saudi Electronic University Whole Foods Case Study
Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on Blackboard (WORD format only) via allocat...
Criminal Investigation Report
Report writing is a key component to the success of a criminal investigation and subsequent prosecution. What are some of ...
Answer 1 3
In this paper, the Apple.Inc has been selected to be evaluated. Apple is a company that deals with electronic products ran...
Fro The Benefit Of The Customers And The Services Delivery Efficiently Allows The Hbo To Offer Their Services Now
From the benefit of the customers and the services delivery efficiently allows the HBO to offer their services now. This i...
Union.edited 2
In some cases, the company represented by the management might side with a union within the same organization to organize ...