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Hd S Plan

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HARLEY DAVIDSON STRATEGIC PLAN 1
Strategic Plan-Harley-Davidson
Student Name
Institution

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HARLEY DAVIDSON STRATEGIC PLAN 2
Contents
Executive summary......................................................................................................................... 3
Part I: Global economy and factors affecting Harley-Davidson..................................................... 3
Motivation for expansion ............................................................................................................ 3
New market demand ................................................................................................................ 3
Market saturation ..................................................................................................................... 4
Globalization............................................................................................................................ 4
Risk in expansion ........................................................................................................................ 5
Environmental sustainability ................................................................................................... 5
Free market competition .......................................................................................................... 5
Harley Davidson’s competitive advantage.................................................................................. 6
Entry strategies for global expansion .......................................................................................... 6
Harley Davidson’s Internet Strategy ........................................................................................... 7
Part II: Corporate leadership ........................................................................................................... 7
Organizational culture ................................................................................................................. 7
Organizational Design ................................................................................................................. 8
Leadership traits .......................................................................................................................... 9
Collaborating with the employees ........................................................................................... 9
Encouragement ........................................................................................................................ 9
Role modelling......................................................................................................................... 9
Ethical characteristics.................................................................................................................. 9
Learning organization characteristics........................................................................................ 10
Part III: Strategic plan summary ................................................................................................... 10
Conclusion................................................................................................................................. 10
Recommendations ..................................................................................................................... 11
Part IV: Self-reflection Summary ................................................................................................. 12
References ..................................................................................................................................... 13

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HARLEY DAVIDSON STRATEGIC PLAN Strategic Plan-Harley-Davidson Student Name Institution 1 HARLEY DAVIDSON STRATEGIC PLAN 2 Contents Executive summary......................................................................................................................... 3 Part I: Global economy and factors affecting Harley-Davidson ..................................................... 3 Motivation for expansion ............................................................................................................ 3 New market demand ................................................................................................................ 3 Market saturation ..................................................................................................................... 4 Globalization ........................................................................................................................... 4 Risk in expansion ........................................................................................................................ 5 Environmental sustainability ................................................................................................... 5 Free market competition .......................................................................................................... 5 Harley Davidson’s competitive advantage .................................................................................. 6 Entry strategies for glob ...
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