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Adidas Yeezy

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Principles of Marketing.

Adidas Yeezy.

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Company Overview.

Executive summary.

Adidas Yeezy was formed through the collaboration/alliance between the re-known Sportswear

manufacturer- Adidas and recording artist Kanye West. Organization Overview. Adidas Yeezy

was officially released in 2015 and consists of a collection of menswear, women wear and

footwear. Since its inception, Adidas Yeezy sneakers have become extremely influential with their

demand increasing year after year. Kanye West desire was to work alongside Adidas to release a

revolutionary brand of unique sneakers to capture the hearts of sneaker fans all over the world.

Since the first release of Yeezy boost 750s, the sales units of Yeezy’s have been increasing but the

supply has been kept limited so as to compete over the Nike brand. The Yeezy collection have

seen the sales revenue of Adidas increase significantly over the years that they have been selling

the Yeezy collection. Today, Yeezys are the most sought sneakers in the world and this high

demand and limited supply have kept the price of Yeezys high. The partnership deal between

Kanye West and Adidas Originals has proved to be a successful one and has made history as the

most significant partnership deal in the history to be made between an athlete brand and a non-

athlete.

I. Company Description.

Adidas is the largest sportswear manufacturer in Europe and Germany and also stands as the

number two biggest sportswear company in the world, coming second after Nike. The company

was founded way back in 1920 by Adolf Dasser. The company celebrated its first global success

in the sale of sportswear clothing and accessories following the German victory in the soccer

world championship. Following the entry of Nike in 1960’s the company faced stiff competition

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Principles of Marketing. Adidas Yeezy. Name Institution Instructor Course Date Company Overview. Executive summary. Adidas Yeezy was formed through the collaboration/alliance between the re-known Sportswear manufacturer- Adidas and recording artist Kanye West. Organization Overview. Adidas Yeezy was officially released in 2015 and consists of a collection of menswear, women wear and footwear. Since its inception, Adidas Yeezy sneakers have become extremely influential with their demand increasing year after year. Kanye West desire was to work alongside Adidas to release a revolutionary brand of unique sneakers to capture the hearts of sneaker fans all over the world. Since the first release of Yeezy boost 750s, the sales units of Yeezy’s have been increasing but the supply has been kept limited so as to compete over the Nike brand. The Yeezy collection have seen the sales revenue of Adidas increase significantly over the years that they have been selling the Yeezy collection. Today, Yeezys are the most sought sneakers in the world and this high demand and limited supply have kept the price of Yeezys high. The partnership deal between Kanye West and Adidas Originals has proved ...
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