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Components Of A Marketing Plan Part 2

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Running head: THE MARKETING OF THE PRODUCT 1

The Marketing of the Product

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Institution

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THE MARKETING OF THE PRODUCT 2

The Marketing of the Product

Failure and success of a product in the market mainly on depends on how well a

company is able to market its product to the target customers. Marketing activities of Phoenix

Poll Inc. will mainly be geared towards informing target customers about the existence of a new

product Automatic Child Pool Senor (ACPS)as well as explaining to them how the product

work. This part will discuss four main methods that the company should use to serve this

purpose as well as provide a justification why the techniques suit best for the market segment.

The first method is advertising; this method entails the use of audio or visual information

regarding a certain product or the company itself. This technique employs an openly sponsored,

nonpersonal message with the aim of promoting a product or service (Cianfrone & Dees, 2014).

This technique will help the company to inform the target customers about the existence of

ACPS regardless of their age.

The second strategy that the company should employ is the use of new digital marketing

techniques. This technique will entail exerting promotional efforts to market the product through

channels such as the internet, mobile apps, electronic billboards and the use of social media

platforms such Facebook and Twitter(Tiago & Veríssimo, 2014). The company should use this

strategy since it will be able to large to a large number of its target customers since almost all

people are using the internet across the world.

The third technique that Phoenix should use is directing marketing. This method entails

selling the product directly to the public rather than using the retailers. The rationale that should

drive the company to use this method is that the marketer will be able to demonstrate and

convince potential customers how ACPS operates.

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Running head: THE MARKETING OF THE PRODUCT The Marketing of the Product Name Institution 1 THE MARKETING OF THE PRODUCT 2 The Marketing of the Product Failure and success of a product in the market mainly on depends on how well a company is able to market its product to the target customers. Marketing activities of Phoenix Poll Inc. will mainly be geared towards informing target customers about the existence of a new product Automatic Child Pool Senor (ACPS)as well as explaining to them how the product work. This part will discuss four main methods that the company should use to serve this purpose as well as provide a justification why the techniques suit best for the market segment. The first method is advertising; this method entails the use of audio or visual information regarding a certain product or the company itself. This technique employs an openly sponsored, nonpersonal message with the aim of promoting a product or service (Cianfrone & Dees, 2014). This technique will help the company to inform the target customers about the existence of ACPS regardless of their age. The second strategy that the company should employ is the use of new digital marketing techniques. T ...
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Tags: business writing