Learning ResourcesRequired ReadingsHolt, D. & Cameron, D. (2012). Fuse Music Television: Challenging incumbents with cultural jujitsu. In Cultural strategy: Using innovative ideologies to build breakthrough brands (pp. 245–264). New York: Oxford University Press. This reading is from a book called Cultural Strategy about innovative and insurgent marketing strategies for popular culture. The book addresses how popular culture finds and develops its audience and at the same time can restrict the development of new popular culture distribution organizations. The book as a whole includes discussions of everything from Nike, to Ben & Jerry's ice cream, to branding social innovation. The selection above is about how a music video channel, Fuse, took on the giant MTV (Music Television) in an effort to reach the audience MTV originally appealed to: people who want to watch music videos, not reality shows or adult-themed cartoons.Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Holt, D.; Cameron, D. Copyright 2012 by Oxford University Press - Books (US & UK). Reprinted by permission of Oxford University Press - Books (US & UK) via the Copyright Clearance Center. Federal Communications Commission Consumer Help Center. (n.d.). Obscene, indecent, and profane broadcasts. Retrieved from https://www.fcc.gov/consumers/guides/obscene-indecent-and-profane-broadcastsThe following websites may be helpful throughout this course by demonstrating ways of analyzing pop culture texts as artifacts.Critical Media Project. (n.d.). Retrieved from http://criticalmediaproject.org/Pop Matters. (2015). Retrieved from http://www.popmatters.comUSC Annenberg. (2014). Media, diversity, & social change initiative. Retrieved from http://annenberg.usc.edu/pages/DrStacyLSmithMDSCI#previousresearchRequired MediaTEDGlobal 2013. (2013, June 18) Juliana Rotich: Meet BRCK, internet access built for Africa [Video file]. Retrieved from http://www.ted.com/talks/juliana_rotich_meet_brck_internet_access_built_for_africaNote: The approximate length of this media piece is 9 minutes.This talk highlights access issues around the world and introduces a device that allows access to the Internet even when power is cut.Discussion: I want my MTV! Or do I?Music Television (MTV) started broadcasting in 1981 and went on to change the music industry around the world. By the second year of broadcasting, “I want my MTV!” became the advertising campaign slogan.This simple advertising hook articulated the channel’s goal of a larger broadcast area but put it in the mouth of the intended viewer—a young rock and roll fan. People who did not have access to MTV but heard about it from friends or the media called their cable provider saying “I want my MTV.” Well-known rock artists like Billy Idol, Madonna, Stevie Nicks, and Mick Jagger appeared in commercials saying “I want my MTV.”By 1985, the media conglomerate Viacom had bought the parent company of MTV and the programming moved away from 24/7 music videos to music pop culture news shows, and by the 1990s, reality shows like The Real World, 16 and Pregnant, Jersey Shore, and adult-themed animated shows like Beavis and Butt-head dominated the programming. Although the channel is still called MTV, it rarely shows music videos. The original sense of rebellion that MTV capitalized on had disappeared. The shared experience of being in the know, having seen the latest music video also disappeared.Each summer, the United Kingdom shares a musical experience called the Proms. Started in 1895, the Proms (short for promenade concert) is a series of concerts that takes place across the U.K. and is broadcast on the taxpayer-supported BBC network. The Proms has become one of the largest shared experiences in the U.K., bringing the nation together over music. Sharing a musical experience can bring a community together, but first the community needs access.To prepare for this Discussion, review this week’s Learning Resources.For this Discussion, your Instructor will either assign groups to threads or direct you to choose one thread from the choices listed this week. If you are directed to choose a thread on your own, follow these instructions: Each thread is limited to a maximum number of students based on class size. A thread will close if the limit is reached. If a thread is closed to new posters, select from the open threads.Thread ABy Day 3Post a 250-word response in which you:Reflect on one or two of the popular culture artifacts that you are working with for your final project, and consider ways that you access the artifacts and what challenges others might have accessing them. For example, can they be enjoyed by people in another community or country across the world? Is there a financial cost to access? Is special equipment needed?Explain how access to popular culture affects community.By Day 5Read a selection of your colleagues' postings.Respond to at least two of your colleagues' postings in one or more of the following ways:Has your classmate considered all possible access challenges?Are there creative ways to access your classmate's artifact(s) that they have not considered?Be sure to support your ideas by connecting them to the week's Learning Resources or your student-contributed resource.Thread BBy Day 3Post a 250-word response in which you:Describe how much control production companies or/and governments have over access to popular culture.Explain the role of the web/technology in providing a shared popular culture experience. Analyze how access affects the shared experience.By Day 5Read a selection of your colleagues' postings.Respond to at least two of your colleagues' postings that contain a perspective different from yours.Be sure to support your ideas by connecting them to the week's Learning Resources or your student-contributed resource.Submission and Grading InformationGrading CriteriaTo access your rubric:

Use the two websites below to answer the question in 150 words or more, provide examples. Do not merely copy the words, use your own words and you must use in text citation (APA citation) when answering the question.Discuss some of the research methods that social psychologists use to gain insight into question posed in the field. Be sure to include a description of empirical research in your response. Do you feel this is best research method for social psychologists, explain why or why not.Below are the articles you need to read in order to answer the question:Cherry, K. (2018). Social psychology research methods. Retrieved from: https://www.verywellmind.com/social-psychology-res...Jhangiani, R. (2019). Research methods in social psychology. Retrieved from: http://nobaproject.com/modules/research-methods-in...Absolutely no plagiarism, this will be checked and follow instructions.

Technical WritingReflection JournalResearch is important, both in your academic work and in your professional work. How did the discussion and assignment this week help you to better understand the nature of research? Are there things you are still unsure of in your research practices? Where might you find those answers?Your response should be narrative in style, be honest, and it should be from 150 – 250 words in length.