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Psychology Question 3

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Psychology Question
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Introduction
Psychology as a scientific discipline has evolved over the years and has been of great
significance in the understanding of human behavior. Psychological theories and approaches
have long been associated with understanding human growth and development. For instance, the
operant and classical conditioning, and the social/observational learning, as psychological
approaches, have been essential in studying human behavior. Specifically, they help to
understand the factors that affect both the human and non-human behavior (Rosander, 2016).
Music is an example of an aspect that affects human beings in various ways, and many
marketing practitioners use this knowledge to boost their television advertising, radio, and the
general retail environment.
Classical Conditioning
The classical conditioning theory is widely accepted by various psychologists globally,
and is used to explore and interpret an extensive range of human character, for example, the
origin of phobia in human beings, why people dislike specific foods and the source of human
emotions (Degen, 2014). In his research, Pavlov generated the earliest learning hypothesis with a
strong assumption. He used a dog in his example and realized that the dog developed different
behaviors when it was called to eat using a bell signal. Before conditioning, the stimulus (food)
produced an unconditioned response making the dog salivate while the sound which was neutral
did not have any impact (Goffaux et al., 2014). Besides, during the conditioning period, the
stimulus (food) was presented frequently just after the sound of the bell (neutral stimulus).
However, after conditioning, the neutral stimulus produces a conditioned reply (salivation) alone,
making it become a conditioned incentive (Selaro et al., 2017). Music can also influence human
emotions and moods, causing them to behave in certain ways. Research show that fast music

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1 Psychology Question Student’s Name Professor’s Name Institution Course Date 2 Introduction Psychology as a scientific discipline has evolved over the years and has been of great significance in the understanding of human behavior. Psychological theories and approaches have long been associated with understanding human growth and development. For instance, the operant and classical conditioning, and the social/observational learning, as psychological approaches, have been essential in studying human behavior. Specifically, they help to understand the factors that affect both the human and non-human behavior (Rosander, 2016). Music is an example of an aspect that affects human beings in various ways, and many marketing practitioners use this knowledge to boost their television advertising, radio, and the general retail environment. Classical Conditioning The classical conditioning theory is widely accepted by various psychologists globally, and is used to explore and interpret an extensive range of human character, for example, the origin of phobia in human beings, why people dislike specific foods and the source of human emotions (Degen, 2014). In his research, Pavlov generated the earliest learning hypothesis with a strong assumption. He used a dog in his example and realized that the dog developed different behaviors when it was called to eat using a bell signal. Before conditioning, the stimulus (food) produced an unconditioned response making the dog salivate wh ...
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