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Strategic Plan Chick Fil A

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Strategic Plan: Chick-fil-A Chick-fil-A background • American chain of fast food restaurant • Headquarters in Atlanta, Georgia • Operates over 2,100 restaurants in United States and Canada • Founded in 1964 by Truett Cathy • Family owned • Specializes in chicken sandwiches chicken nuggets, salads and other extras such as lemonade and waffle fries • Performance: 2016 it earned an average of $4.8 million/restaurant Mission, vision and values statement • No defined mission statement • Purpose: "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come into contact with Chick-fil-A" • Mission statement: Be the leading brand in providing great tasting, high-quality food and glorify God in our undertakings. Mission, vision and values statement • Vision statement should be, "To provide delicious food to every customer that chooses to eat Chick-fil-A's products. • Grounded on Christian values are  Giving philosophy without expecting anything in return  Responsibility  Integrity and care  Compassion  Service to others Environmental analysis Internal environment • Increase in growth rate will increase the growth rate of the fast food industry. • More challenges in the function of procurement and production • Wide range of opportunities for growth • Challenges in procurement and production • Increase prices of commodities in in future • Quality of the raw materials ma ...
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