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Healthcare research

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Healthcare Marketing
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Marketers keep a close eye on their competitors' various practices in order to gain insight
into their competitors' mindsets and approaches to customers. Marketers must research and
monitor their competitors in order to identify industry dynamics and issues. We will discuss the
implications of Lehmann and Winer’s level of competition model and how it is applied in the
health care industry. The consequences of Lehmann and Winer's level of competition model, as
well as how it is implemented in the health-care industry, will be discussed.
Implications of Lehmann and Winer’s Level of Competition
Marketers have a good chance of better understanding their competitors if they study
them closely. The mean values of the tests, such as the short-term elasticity of about 0.3,
carryover coefficient of about 0.5, and multiple correlations of about 0.7, provide strong initial
estimates, according to Assmus, Farley, and Lehmann (1984). The data gathered shows that
mathematically generated values can theoretically improve the prospects of a marketing
campaign efficiently demonstrating how competition can be interpreted and dealt with.
Application in the Health Care Industry
Since technology is driving advances in the sector, the health-care industry has become
extremely competitive in recent years. According to Rivers and Glover (2008), competition-
driven developments improve quality while lowering costs due to the efficiency of each market
participant. Marketing models have progressed to the point that most advertisers must continue
to study what their competitors are doing in order to stay competitive in the marketplace.
Conclusion
Marketing is a key factor in business performance since it is based on competition for higher
product and lower prices for customers.

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1 Healthcare Marketing Name. Institution Course Instructor Date 2 Marketers keep a close eye on their competitors' various practices in order to gain insight into their competitors' mindsets and approaches to customers. Marketers must research and monitor their competitors in order to identify industry dynamics and issues. We will discuss the implications of Lehmann and Winer’s level of competition model and how it is applied in the health care industry. The consequences of Lehmann and Winer's level of competition model, as well as how it is implemented in the health-care industry, will be discussed. Implications of Lehmann and Winer’s Level of Competition Marketers have a good chance of better understanding their competitors if they study them closely. The mean values of the tests, such as the short-term elasticity of about 0.3, carryover coefficient of about 0.5, and multiple c ...
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