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International Marketing

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Subject- Marketing
Topic- International Marketing
University Name- Harvard University

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Introduction
In today’s environment more and more B2B companies are became international, because they
want to be compete in an increasingly global marketplace. So that will increase their profitability
in ways not available to simply domestic enterprises. With addition region of operations, comes
the challenge of managing business operations in multiple countries and that coordinating
company’s marketing activities in more than one nation. However, for many marketers selling
products and services in their own country is easy when compared to the efforts needed to gain
sales in other countries. So in this essay I will discuss the unique challenges of Business 2
Business (B2B) in International marketing, which will improve the chances of success in this
kind of marketing.
II. International Marketing
A company, which want to be internationally should generally be modified and adapted to
foreign markets. So in each foreign nation, the company is likely to find a combination of
marketing environment and target markets that are different from those of its own home country
and other foreign countries. Before that we should know that marketing can defines as ‘the
process of finding out what people need and want, then producing a product or service which
meets those needs and wants, and doing better than the competitors’ . On the other hand,
International marketing can be ‘marketing activities in which a business reduces reliance on
intermediaries and establishes direct involvement in the countries in which trade takes place .
There are many benefits to marketing a company's products or services globally, but the decision
to go international must be made carefully, because there are a lot of problems or challenges that
companies can face it to be internationally. However, the advantages of being internationally
are:

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? Subject- Marketing ? Topic-?International Marketing University Name- Harvard University Introduction? In today's environment more and more B2B companies are became international, because they want to be compete in an increasingly global marketplace. So that will increase their profitability in ways not available to simply domestic enterprises. With addition region of operations, comes the challenge of managing business operations in multiple countries and that coordinating company's marketing activities in more than one nation. However, for many marketers selling products and services in their own country is easy when compared to the efforts needed to gain sales in other countries. So in this essay I will discuss the unique challenges of Business 2 Business (B2B) in International marketing, which will improve the chances of success in this kind of marketing. ? II. International Marketing ? A company, which want to be internationally should generally be modified and adapted to foreign markets. So in each foreign nation, the company is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. Before that we should know that marketing can defines as 'the process of finding out what people need and want, then producing a product or service which meets those needs and wants, and doing better than the competitors' . On the other hand, International marketing ...
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