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Express Coffee Service Strategic Vision

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Express Coffee Strategic Service Vision Report Part B
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EXPRESS COFFEE STRATEGIC SERVICE VISION REPORT 2
Executive summary
The service industry is diverse, and it requires a significant focus on the business engaged
in a given environment. The service considered in this case was the Express coffee outlet. In
understanding the service environment and express coffee service industry as well as the strategic
service vision to effectively understand the underlying aspects of the service industry. The service
industry is rated based on customer satisfaction. This means that the focus of any service industry
should be to develop a clear strategy, which can be integrated to guarantee that the services are
delivered within the required standards and reflect positively on the outlined operational strategy.
The quality of service delivery is an important thing, which provides the key focus of the service
industry. Express Coffee has opted to integrate quality measures in place, which will warrant that
they can meet the customers’ demands and maintain a better operating environment with the
customers. Developing a positive relationship with customers improves the level of trust that exists
between one another, which improves the overall working environment. A key aspect that Express
Coffee has considered to ensure that the quality of their services is not compromised has been to
manage capacity and create a social employee-working environment. This paper highlights some
of the important aspects that Express Coffee service has integrated into safeguarding the set
company goals and objective. The issues, which will be considered, include service strategy,
service blueprint, service delivery system, service employee management and quality management
measures that the company has put in place for a better service company. The emphasis on these
issues will create a better focus on the entire service industry and highlight some of the important
issues, which need to be put into consideration to ensure that there is better service delivery, which
emphasis on achieving the organizational objectives.

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1 Express Coffee Strategic Service Vision Report Part B Name Institution Tutor Date EXPRESS COFFEE STRATEGIC SERVICE VISION REPORT 2 Executive summary The service industry is diverse, and it requires a significant focus on the business engaged in a given environment. The service considered in this case was the Express coffee outlet. In understanding the service environment and express coffee service industry as well as the strategic service vision to effectively understand the underlying aspects of the service industry. The service industry is rated based on customer satisfaction. This means that the focus of any service industry should be to develop a clear strategy, which can be integrated to guarantee that the services are delivered within the required standards and reflect positively on the outlined operational strategy. The quality of service delivery is an important thing, which provides the key focus of the service industry. Express Coffee has opted to integrate quality measures in place, which will warrant that they can meet the customers’ demands and maintain a better operating environment with the customers. Developing a positive relationship with customers improves the level of trust that exists between one another, which improves the overall working environment. A key aspect that Express Coffee has considered to ensure that the quality of their services is not compromised has been to manage capacity and create a social employee-working environment. This pap ...
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