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Nonverbal communication in business communication

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Non-verbal Communication
Nonverbal Communication - Definition
Nonverbal communication is the process of sending and receiving messages without using words,
either spoken or written.
It is the act of conveying a thought, feeling, or idea through physical gestures, posture, and facial
expressions.
It is also called silent language or the language of signs and gestures.
Types of Nonverbal Communication
"Judee Burgoon (1994) has identified seven different nonverbal dimensions:
(1) Kinesics or body movements: It is the study of the body language of a person, i.e., gestures,
postures, facial expressions etc.
(2) Vocalics or paralanguage: The volume, tone of voice and pitch used by the sender for
communicating a message to the receiver is known as vocalics or paralanguage.
(3) Personal appearance or Artifacts: it is the study of how our appearance transmits information.
The appearance of a person speaks about his personality, i.e. by way of clothing, carrying
jewellery, lifestyle, etc. This kind of communication is known as artifactual communication.
(5) Proxemics or personal space: The distance maintained by a person while communicating with
others, communicates about the relationship of the person with others. There are four types of
proxemics - intimate, personal, social and public.

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(6) Haptics or touch: The use of touch in communication is the expression of feelings and emotions.
(7) Chronemics or time: The use of time in communication is chronemics, speaks about the
personality of the sender / receiver like punctuality, the speed of speech, etc.
Other types..
Oculesics: study of the eyes and eye movement in communication
Colorics: study of the impact of color on messages sent and received
Olfactics: study of the influence of smell on communication behavior
Sign language: “A picture is worth a thousand words”.
As the proverb says, sometimes words fail to convey the exact meaning of message while
a picture leaves a long lasting impression.
People today communicate not only through words alone, but also make use of signs and
symbols in communication.
Sign language is the art of communication using pictures, drawings, sounds etc.
Eg. Deaf and Dumb people communicate with each other using sign language.
Key Differences between Verbal and Nonverbal Communication
The following points explain the difference between verbal and non-verbal communication in detail:
1. The use of words in communication is Verbal communication. The communication which is
based on signs, not on words is Non-verbal communication.
2. There are very fewer chances of confusion in verbal communication between the sender and
receiver. Conversely, the chances of misunderstanding and confusion in non-verbal
communication are very much as the use of language is not done.
3. In verbal communication, the interchange of the message is very fast which leads to rapid
feedback. In opposition to this, the non-verbal communication is based more on understanding
which takes time and hence it is comparatively slow.

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Non-verbal Communication Nonverbal Communication - Definition • Nonverbal communication is the process of sending and receiving messages without using words, either spoken or written. • It is the act of conveying a thought, feeling, or idea through physical gestures, posture, and facial expressions. • It is also called silent language or the language of signs and gestures. Types of Nonverbal Communication "Judee Burgoon (1994) has identified seven different nonverbal dimensions: (1) Kinesics or body movements: It is the study of the body language of a person, i.e., gestures, postures, facial expressions etc. (2) Vocalics or paralanguage: The volume, tone of voice and pitch used by the sender for communicating a message to the receiver is known as vocalics or paralanguage. (3) Personal appearance or Artifacts: it is the study of how our appearance transmits information. The appearance of a person speaks about his personality, i.e. by way of clothing, carrying jewellery, lifestyle, etc. This kind of communication is known as artifactual communication. (5) Proxemics or personal space: The distance maintained by a person while communicating with others, communicates about the relationship of the person with others. There are four types of proxemics - intimate, personal, social and public. (6) Haptics or touch: The use of touch in communication is the expression of feelings and emotions. (7) Chronemics or time: The use of time in communication is chronemics, speaks about ...
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