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Session 6 Big Data Case Study Questions

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Session 6: Big Data Case Study Questions
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1. In each of the examples cited above, what drove the need to collect and analyze
data?
Organization
Drivers for Data Collection and Analysis
Amazon.com
Meet customer needs more efficiently by analyzing
their needs.
To enhance shipments to enhance customer
experience
To facilitate training of employees.
To increase competitiveness by offering
personalized services to customers.
To enable the company to map its key markets.
Wal-Mart
Reduce costs especially those incurred in the
supply-chain to increase profitability.
To enable the company come up with competitive
prices by monitoring competitors pricing strategy.
Enable the Wal-Mart to be able to timely restock
its chains with fresh products in time.
To streamline supply-chain operations.
To enhance relationships with key suppliers.
Brose
Enhance the supply of raw materials by being able
to forecast needs.
Reduce costs associated with labor.
Accurate the just-in-time process.
Optimize its operation worldwide.
Partners Healthcare
To enable the company offer high quality and
personalized care to patients.
To improve efficiency to customers by offering
timely services.
So as to improve supply-chain by working closely
with pharmaceutical companies.
To reduce costs associated with delivering
healthcare services.
Facebook
To come up with innovative ways to attract new
users.
To enable the company streamline services with
consumer needs.
Identify potential ventures where the company
could expand to.

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Session 6: Big Data Case Study Questions Session 6: Big Data Case Study Questions Student’s name Institution Affiliation Date prepared by rmk 041814 Page 1 Session 6: Big Data Case Study Questions 1. In each of the examples cited above, what drove the need to collect and analyze data? Organization Amazon.com Drivers for Data Collection and Analysis • Meet customer needs more efficiently by analyzing their needs. • To enhance shipments to enhance customer experience • To facilitate training of employees. • To increase competitiveness by offering personalized services to customers. • To enable the company to map its key markets. Wal-Mart • Reduce costs especially those incurred in the supply-chain to increase profitability. • To enable the company come up with competitive prices by monitoring competitors pricing strategy. • Enable the Wal-Mart to be able to timely ...
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