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The Total Quality Approach To Quality Management

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Running Head: THE TOTAL QUALITY APPROACH TO QUALITY MANAGEMENT 1
The Total Quality Approach to Quality Management
Institutional Affiliation
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THE TOTAL QUALITY APPROACH TO QUALITY MANAGEMENT 2
First, it is essential for you to identify and comprehend what quality is, to fully grasp the
exact meaning of the Total Quality Approach. Quality is virtually everything that a client would
have a look on, taste or do and judge you on. However, it might include things not limited to
your food taste, your business environment, your mode of pricing and your service level. For
instance, in a situation whereby your clients feel that they are paying a lot for the quantity of
food you offer in your café then this means that “quality” is deficient in their eyes. For that
reason, the café management must try and fix the important things to ensure that they can meet
and surpass their clients’ prospects in each of their business parts.
According to Hashmi (2007), the Total Quality Approach combines the ultimate
techniques of management, enhancement efforts and procedural tools beneath a controlled
approach engrossed on sustained process development. On that note, this can regularly be done
through the use of client think tanks, client’s surveys including other different methods of data
collection to recognize whatever your clients are searching for and their expectations from your
services or products. The data collected is vital for the betterment of the company as it will
guarantee a continuous upgrading.
One significant example of this would probably be the famous company known as
Nebraska Furniture Mart. There were numerous customer complaints regarding the quality of
products and service that the company was offering to its potential clients. Hence this forced the
company to do a thorough research to establish the basis of the complaints. After realizing and
analyzing their mistakes, they made a step of listening to their clients and started offering fresh
seasonal products besides increasing their convenience services altogether at the clients’ request
(Greenwald 2009). They did this to maintain their clients to ensure efficient operations and
growth of the business. The above case is a moral example why any firm should adjust their

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Running Head: THE TOTAL QUALITY APPROACH TO QUALITY MANAGEMENT The Total Quality Approach to Quality Management Institutional Affiliation Date 1 THE TOTAL QUALITY APPROACH TO QUALITY MANAGEMENT First, it is essential for you to identify and comprehend what quality is, to fully grasp the exact meaning of the Total Quality Approach. Quality is virtually everything that a client would have a look on, taste or do and judge you on. However, it might include things not limited to your food taste, your business environment, your mode of pricing and your service level. For instance, in a situation whereby your clients feel that they are paying a lot for the quantity of food you offer in your café then this means that “quality” is deficient in their eyes. For that reason, the café management must try and fix the important things to ensure that they can meet and surpass their clients’ prospects in each of their business parts. According to Hashmi (2007), the Total Quality Approach combines the ultimate techniques of management, enhancement efforts and procedural tools beneath a controlled approach engrossed on sustained process development. On that note, this can regularly be don ...
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