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How Commercialisation and Sponsorship Affected EPL 1

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How Commercialisation and Sponsorship Affected EPL 2
COMMERCIALISATION OF FOOTBALL AND HOW SPONSORSHIP HAS AFFECTED
THE ENGLISH PREMIER LEAGUE (EPL)
Abstract
This study was conducted to determine how commercialisation and sponsorship of football have
affected the English Premier League (EPL). Since its inception in 1992, the Premier League has
become the top tier of England's football hierarchy with only 20 teams operating under the
promotion and delegation model. With a fan base of over one billion people from over 180
countries around the world, the fame of the league can be attributed to successful advertisement
and promotion that has created a cult brand profile for the company. To achieve the research
aims, the researcher purposively sampled and surveyed 30 respondents from England using
SurveyMonkey.com within the dictates of the Institutional Review Board (IRB). IRB is essential
since it focusses on the ethics during research. IRB is a type of committee that efforts on the
research ethics through analyzing the methods that a research uses to ensure that they are ethical.
In this case, IRB was essential since it ensured that the research that was conducted was ethical
and the participant’s rights were observed. IRB can approve or disapprove a research, therefore,
IRB was used to ensure it protected the welfare of the participants. Furthermore, IRB was
essential during the research since its approval reveals that the research was successful and has
credible information. The purpose of the research was to determine how the EPL has changed
from being an entertainment activity to a commercial activity. In the recent past, the once

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How Commercialisation and Sponsorship Affected EPL 1 How Commercialisation and Sponsorship Affected EPL 2 COMMERCIALISATION OF FOOTBALL AND HOW SPONSORSHIP HAS AFFECTED THE ENGLISH PREMIER LEAGUE (EPL) Abstract This study was conducted to determine how commercialisation and sponsorship of football have affected the English Premier League (EPL). Since its inception in 1992, the Premier League has become the top tier of England's football hierarchy with only 20 teams operating under the promotion and delegation model. With a fan base of over one billion people from over 180 countries around the world, the fame of the league can be attributed to successful advertisement and promotion that has created a cult brand profile for the company. To achieve the research aims, the researcher purposively sampled and surveyed 30 respondents from England using SurveyMonkey.com within the dictates of the Institutional Review Board (IRB). IRB is essential since it focusses on the ethics during research. IRB is a type of committee that efforts on the research ethics through analyzing the methods that a research uses to ensure that they are ethical. In this case, IRB was essential since it ensured that the research that was conducted was ethical and the participant’s rights were observed. IRB can approve or disapprove a research, therefore, IRB was used to ensure it protected the welfare of the participants. Furthermore, IRB was essential during the research since its approval reveals that ...
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