OverviewCaptain Crozier, Commander of the USS Theodore Roosevelt, wrote and distributed a controversial letter that pleaded for help for crew members stricken by the Covid-19 virus in March of 2020. The communication was sent to several recipients and eventually found its way to the news media. The situation became front-page news and was actively debated in the media. Senior leaders believed that Captain Crozier may have avoided his chain of command for fear that his immediate leader would suppress the issue and expose the sailors to unnecessary danger. His decisions and actions that lead up to his writing of the letter are fraught with ethical dilemmas.In this assessment you are asked to analyze ethical aspects surrounding Captain Crozier's decision to widely disseminate the letter.PreparationThoroughly research the issues using the Internet and the articles provided in Resources. You may need to conduct additional research to support your analysis. As you can see by your research, there is a lot going on behind the scenes in this scenario. However, it is clear that the Captain of the USS Theodore Roosevelt was facing a difficult ethical situation and tried to find the best way to communicate his concerns. There are many questions that likely come to mind, such as:What was the dilemma facing the Captain? How might he have weighed his decision?Should the Captain have sent the message? Why or why not?Was the content of the communication appropriate, taking into the consideration the recipient(s) of the letter? Did he distribute the letter for maximum effect?What should he have done differently?Did the Captain violate Navy ethical guidelines? Are his actions at odds with communication guidelines? Is that how he should be judged?Was his punishment justified?How do you think his crew felt? Is that relevant?InstructionsConsider the Captain's decision to send the letter, the manner in which the letter was sent, and the recipient(s) of the letter. Complete both parts of this assessment in a single Word document.PART 1: ANALYZE THE SCENARIOAnalyze the ethical decision that the Captain faced as it relates to how he communicated his plea and in the context of his position. Consider the sender, receiver, message, and channel.Analyze the primary failures and successes of the Captain's communication strategy. Make sure to consider how the letter was distributed, the Captain's possible intent, and the content of the letter. If this situation had occurred in the private sector and not the military, would the outcomes have been similar or different? Defend your reasoning. PART 2: WRITE A COMMUNICATIONImagine that you were the commanding officer of another naval ship who had followed this sequence of events closely. Your ship's Public Affairs Officer reports to you and is responsible for many of the ship's external communications, and you are anxious to share your lessons learned from the USS Theodore Roosevelt situation. Send a communication to your Public Affairs Officer that conveys and re-enforces the primary lesson(s) learned from the incident on the USS Theodore Roosevelt. Be sure you focus on the actions of the Captain. The medium is your choice, but it is also very important, so state the medium you have chosen within your message and the reason you feel it is the most appropriate medium to use. Address possible reasons such as confidentiality, tone, convention, et cetera. Additional RequirementsComplete both parts of this assessment in a single Word document.Written communication: Written communication is free of errors that detract from the overall message.APA style and formatting: Resources and citations are formatted according to current APA style and formatting standards.Font: Times New Roman, 12 point.Length: Part 1 should be 3–4 pages, double spaced, and Part 2 should be 1 page, double spaced. Page count does not include your cover page or reference page.Cited resources: Use a minimum of three scholarly sources. All literature cited should be current, with publication dates within the past five years.

For this project you will define a marketing problem for Santa Monica College (or another organization or your choice). This could, for example, be a problem related to: increasing retention of students (or employees), attracting more students (or employees), the challenge of competition from other community colleges (or companies), providing better service at the bookstore or counseling center, maintaining or enhancing a certain image, etc. You will then plan the research design that will address the problem.Part 1, Step 1: Exploratory ResearchDevelop and conduct exploratory research to help define and refine the problem. You may use any one or more of the exploratory research techniques that we have discussed, including:- Reviewing secondary data - Using the case study method- Conducting a focus group interview - Using informal experience surveys- Conducting in-depth interviews - Using projective techniquesIn one full page (double-spaced), 1) describe your exploratory research efforts, 2) the results (what you discovered) and, 3) your definition of the marketing problem.Please attach or include on a separate page one or more of the following as applicable, and a description of the audience for your exploratory research:- focus group moderator’s guide that you used; description of the group- interview questions- detail of projective techniques used- citation of secondary research sources- description of case study situation or organization Part 1, Step 1 is just the exploratory section where you determine the marketing problem. Step 2 is developing the research design, but does not require actually "conducting" it (although you may if you choose).Part 1, Step 2: Develop the Research DesignOn a separate page, you will develop your research design for the marketing problem. Include the purpose of your research and be specific as to the methods and techniques that you would use. Remember, there is no “best’ research design, and you can choose among many alternatives to solve a problem. Indicate specifically both the type of research you would implement and how you would implement it. Part 2: Explain one or more ways in which you might use the material that you've learned in this course in your personal and professional life. Part 1 should be a minimum of 3 pages, not to exceed 5 pages. Required Format:· Double spacing· 12 point Times New Roman font· Save in Microsoft Word or Rich Text FormatI have uploaded an additional sample of the project to better know how the assignment should be done.