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Google and its Effects

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Sociology

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[Student Name]
ENG #101
ASG #
Professor Nott
Due Date: 20
th
February, 2014
What is Google and how it is Affecting Us?
Wendy Boswell (2014) states that a search engine refers to a software program which is
used for searching the sites on the basis of the words specified as search terms. Search
engines find the required information by searching through their own information
databases. Different types of search engines produce different results for the same
query and are ranked in order of their relevancy. There are a ton of great search
engines like Yahoo, MSN search, AOL search, Ask and Google with Google being the
most widely used search engine all over the world.
Google Inc. operates in an Internet Industry and is specialized in online
marketing and web searching. It is a public company headed by Dr. Eric Schimidt
(CEO). Google Inc. was incorporated in 1998 primarily as a private company by Sergey
Brin and Larry Page, graduates from Stanford University (About Google, 2008). Its main
office is in the Silicon Valley of California and earns major profits from advertising based
on keywords. Google Inc.’s mission statement focuses on world’s information
systemization and universal access of useful information. Google has now become the
most dominant web search engine and is setting the standards for others to follow.
Google has developed a wide range of search options that include news search, image
search, location search, shopping search (Froogle) etc. In addition, Google’s IPO was
also released in the market in 2005 making it to dominate the Internet world. Today
Google has become a synonym of search and added to the dictionary as a verb having
a meaning ‘to google’ something. Integration of wide range of Google’s services has
made it a dominant player in the internet market.

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With the continuously evolving technology, we are getting enhanced in our
technological skills. Various search engines like Bing and Google have affected our
concentration ability. Based on Nicholas Carr’s “Is Google Making US Stupid?” I would
like to throw light on negative side of using internet and search engines for accessing
information. Firstly, I will discuss that internet and Google are not enhancing our
knowledge. In the first part of his article, Nicholas Carr has argued that Google search
engine is impacting our reading, writing and thinking habits making our brains adaptable
to “new media rule”. He used statistics and multiple examples to prove his view point.
Earlier people used to analyze, think and rethink again and again before reaching a
decision but today, various toolbars and search engines like Google present a complete
database of required information within a few minutes. Thanks to e-books and other
online Internet articles, printed books have now become past. Even writers today face
challenge while writing something because of spending a lot of their time on the internet
media.
Search engines like Google are also affecting the way we read and our capability
to concentrate. According to Nicholas Carr (2008), internet has changed the way of
information absorption by brains due to quick and easy information access through
internet deserting individuals from reading as they now can easily browse the required
information without any need to think even once. He further states that the structure of
human brains is being reprogrammed slowly due to easier link to link surfing affecting or
completely diminishing its ability of deep thinking. He also admits that internet is having
bad effects on concentration as well. Unlike speech skills, writing and reading skills are
not instilled in the genes of any person so the way one writes depend heavily on his
concentration. The increasing reliance on computers for reconciliation of our
understanding about the world is changing the way our brain adapts to new
environment and our cognitive abilities.
Even though Google is aiding to the smartness of the people but buzzing of more
brain cells does not proves better functioning of brain. With the advent of iPhones and
other mobile electronic devices providing instant access to huge amount of information,
human brain has become more prone to addiction of internet. According to a study

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[Student Name] ENG #101 ASG # Professor Nott Due Date: 20th February, 2014 What is Google and how it is Affecting Us? Wendy Boswell (2014) states that a search engine refers to a software program which is used for searching the sites on the basis of the words specified as search terms. Search engines find the required information by searching through their own information databases. Different types of search engines produce different results for the same query and are ranked in order of their relevancy. There are a ton of great search engines like Yahoo, MSN search, AOL search, Ask and Google with Google being the most widely used search engine all over the world. Google Inc. operates in an Internet Industry and is specialized in online marketing and web searching. It is a public company headed by Dr. Eric Schimidt (CEO). Google Inc. was incorporated in 1998 primarily as a private compa ...
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