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Swot analysis for fitbit

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Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are some
strategic options for Fitbit going forward?
SWOT Analysis
Fitbit, Inc. is one of the top corporations in the sector. Fitbit, Inc. retains its market place by
objectively evaluating and updating the SWOT analysis.
Strength
1. Reputable vendors It has a deep foundation of reputable raw material sources, allowing
the business to solve any supply chain bottlenecks.
2. Good returns on capital expenditure Fitbit, Inc. has been fairly effective in introducing
innovative ventures and has produced strong returns on capital expenditure through the
development of new revenue sources.
Weaknesses
1. More innovation in new technology is required. Given the scope of growth and the diverse
geographies that the organization aims to grow into, Fitbit, Inc. has to spend more resources
in technologies and automate processes around the board. Investment of innovations is not
at the same pace as the company's dream at the moment.
2. There are gaps in the selection of goods offered by the firm. This lack of preference will
offer a new competitor a foothold on the market.
Opportunities
1. The key competencies of the Company will be a success in a related area with other goods.
A comparable example may be - GE healthcare research has helped to build improved oil
drilling machines.
2. Stable free cash flow offers incentives for expansion in neighboring product segments.
With more cash in the balance, the organization will spend in emerging technology as well
as new product categories. This will open a window of opportunities for Fitbit, Inc. in other
types of items.
Threats
1. The lack of qualified labour in many global markets is a challenge to the stable
development in income for Fitbit, Inc. in certain countries.
2. Intense rivalry Strong competitiveness has expanded the amount of competitors in the
market in the last two years, placing downward pressure not just on competitiveness but
also on total revenue.
3. New technologies introduced by a rival or a business disruptor may present a significant
challenge to the industry in the medium to long term.

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Perform a SWOT analysis for Fitbit. Based on your assessment of these, what are some strategic options for Fitbit going forward? SWOT Analysis Fitbit, Inc. is one of the top corporations in the sector. Fitbit, Inc. retains its market place by objectively evaluating and updating the SWOT analysis. Strength 1. Reputable vendors – It has a deep foundation of reputable raw material sources, allowing the business to solve any supply chain bottlenecks. 2. Good returns on capital expenditure – Fitbit, Inc. has been fairly effective in introducing innovative ventures and has produced strong return ...
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