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understanding the Role of supply_chain_management

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SUPPLY CHAIN MANAGEMENT
SUBMITTED BY
RASHMI SHEKHAR PANDE
ROLL NO. 09MFC016

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Supply chain management
Supply chain management (SCM) is the management of a network of
interconnected businesses involved in the ultimate provision of product and service packages required
by end customers. Supply chain management spans all movement and storage of raw materials, work-
in-process inventory, and finished goods from point of origin to point of consumption (supply chain).
Another definition is provided by the APICS Dictionary when it defines SCM as the "design,
planning, execution, control, and monitoring of supply chain activities with the objective of creating
net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply
with demand and measuring performance globally."
Supply Chain Strategies are the critical backbone to Business Organizations today. Effective Market
coverage, Availability of Products at locations which hold the key to revenue recognition depends
upon the effectiveness of Supply Chain Strategy rolled out. Very simply stated, when a product is
introduced in the market and advertised, the entire market in the country and all the sales counters
need to have the product where the customer is able to buy and take delivery. Any glitch in product
not being available at the right time can result in drop in customer interest and demand which can be
disastrous. Transportation network design and management assume importance to support sales and
marketing strategy.
Inventory control and inventory visibility are two very critical elements in any operations for these are
the cost drivers and directly impact the bottom lines in the balance sheet. Inventory means value and is
an asset of the company. Every business has a standard for inventory turnaround that is optimum for
the business. Inventory turnaround refers to the number of times the inventory is sold and replaced in a
period of twelve months. The health of the inventory turn relates to the health of business.
In a global scenario, the finished goods inventory is held at many locations and distribution centers,
managed by third parties. A lot of inventory would also be in the pipeline in transportation, besides the
inventory with distributors and retail stocking points. Since any loss of inventory anywhere in the

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 SUPPLY CHAIN MANAGEMENT SUBMITTED BY RASHMI SHEKHAR PANDE ROLL NO. 09MFC016 Supply chain management Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption (supply chain). Another definition is provided by the APICS Dictionary when it defines SCM as the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally." Supply Chain Strategies are the critical backbone to Business Organizations today. Effective Market coverage, Availability of Products at locations which hold the key to revenue recognition depends upon the effectiveness of Supply Chain Strategy rolled out. Very simply stated, when a product is introduced in the market and advertised, the entire market in the country and all the sales counters need to have the product where the customer is able to buy and take delivery. Any glitch in product not being available at the right time can result in drop in customer interest and demand which can be disastrous. Transportation network design and management assume ...
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Very useful material for studying!

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