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understanding the Role of supply_chain_management

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Supply chain management (SCM) is one of the key drivers responsible for retailers surviving
the recent recession, according to a study released by Auburn University in partnership with
Retail Industry Leaders Association. The study includes major North American retailers and
examines current trends, leading practices and the foremost issues affecting the strategy and
planning of retail supply chains.
"Supply chain management has played, and continues to play, a strategic role in retail
organizations throughout the recession and remains a key driver of business success and
competitive advantage in today’s challenging market," says Dave Reiff, senior vice president
of national distribution for Wal-Mart Stores.
"Thanks to cost reduction initiatives introduced by supply chain management executives,
retailers were able to tap into existing opportunities to streamline their supply chains,
lowering their bottom line costs and saving billions across the industry," explains Casey
Chroust, RILA executive vice president of retail operations. "Moving forward these cost
structure enhancements and efficiencies will enable retailers to thrive as the economy
becomes healthy again."
"Retail supply chain management involves much more than DC to store inventory
movement," says Brian Gibson, a professor at Auburn University. "Retailers must establish
best-in-class supply chain capabilities to remain competitive. This year, leading edge supply
chain executives are pursuing agility, shelf-driven supply chain capabilities and private label
manufacturing."
The study revealed that efforts to reduce the bottom line costs while the recession held top
line growth in check has also led to a growing importance of SCM throughout retail
organizations and has gained C-suite recognition. CEOs understand SCM as critical to
retailer success. The influence of SCM continues to expand up and downstream within the
organization, to merchandising and store operations functions.
Looking ahead, the study also cites several key issues that should be on the radar of SCM
executives moving forward, including sustainability, fluctuating fuel costs, new government
regulations, streamlining multi-channel supply chain operations and utilizing the latest
technological advancements.

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Supply chain management (SCM) is one of the key drivers responsible for retailers surviving the recent recession, according to a study released by Auburn University in partnership with Retail Industry Leaders Association. The study includes major North American retailers and examines current tren ...
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