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SWOT analysis method and examples, with free SWOT template

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 Pitu Emilia Business Administration Gr 1104 Swot analysis ZARA I choosed to evaluate the strenghts, weaknesses, apportunities and threats involved in one of the largest international fashion companies,Zara. Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia founded in 1975 by Amancio Ortega and Rosalia Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka. There are a total of 1,671 Zara stores. The segment which they ...
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