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SWOT Analysis An Analysis of the Organization

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MP3 AND MEDIA PLAYER MARKETING PLAN
1. Situation Analysis
Marketing environment
The economic environment in which MP3 players were born, it was a perfect time as the
market could absorb new products and in particular the issue of electronic constantly remained
on the list of customer consumption, not just to have an article gives them a new benefit, but
also because it represents a matter of status or fashion.
Research has revealed that most buyers seek players based on the song capacity, availability
and compatibility with Internet music stores, battery life, size, weight and ease of use.
Although price is a factor for some customers, it is shown that many are willing to pay more for
some perceived benefits, such as higher quality, more technological advances and ease of
use. However, industry experts predict that, as competition and rivalry intensified, the price will
be higher on the buyers decision factor.
In developing such products competitive forces are many and varied as the MP3 player is
based on meeting a market that is already used to having portable music players and
therefore had to give an additional benefit, and it is here where the topic of design, storage
capacity, the battery and other added values allow different areas of the industry involved.
Market Potential
The potential of market of our product is large: many people listen to music with headphones.
Our player has the advantage of its size and features, this can be an attractive product for new
users who do not want something big and bothering them.
Economic conditions
Economic growth worldwide is in a big recession which need careful manipulation
Potentiality of the market is decreasing but it is higher than any others in the
entertainment sector
Sociocultural aspects
Population growth leading to expansion of the sector needs for MP3 players.
People are looking to find the best way to listen to their music everywhere.
Cultures perception of the technological devices is positive worldwide.
Acceptance of imported products in some countries are less if there is local provider
There are different social views that may affect product should be considered
Technological situation
Level of technology in the world is increasing.

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Internet level of awareness & usage for individuals & industrial aspect are increasing
worldwide
New technologies in MP3 and media players are increasing.
Competition situation
There are thousands of brands of media players on the market but the strongest
competitors are the iPod of the Apple and the Walkman of Sony.
Sales situation
MP3 and media players are one of the most profitable industries everywhere and the
Market is increasing
SWOT Analysis
Strengths:
There are enough financial resources that are allocated for the operation of
this product.
Advanced Key Technology: The device is designed to work with the latest
technology.
Compatibility: The device can be synchronized on any computer regardless
of the operating system and does not need any additional software.
Ease to Use: With a friendly interface and simple controls the device can be used by
almost anyone.
Portability: The size and design make it suitable to carry anywhere.
The Best Sound: The audio quality you get with the device is incomparable.
Quality: The device is made of durable materials. The screen is scratch
resistant.
Opportunities:
Increasing demand: Everybody loves music and can be better than to take all your
favorite music wherever you are. Thats why our technology will attract every time more
and more consumers.
Customization: Various accessories can be sold as complements to the
device. For example protectors that make the device water and dust
resistant.
Weaknesses:
Image: Our brand is entering the market recently and is not clearly positioned
compared to Apple and Sony.
Price: The price may push them to potential customers to competitors with lower
prices.

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MP3 AND MEDIA PLAYER MARKETING PLAN 1. Situation Analysis Marketing environment The economic environment in which MP3 players were born, it was a perfect time as the market could absorb new products and in particular the issue of electronic constantly remained on the list of customer consumption, not just to have an article gives them a new benefit, but also because it represents a matter of status or fashion. Research has revealed that most buyers seek players based on the song capacity, availability and compatibility with Internet music stores, battery life, size, weight and ease of use. Although price is a factor for some customers, it is shown that many are willing to pay more for some perceived benefits, such as higher quality, more technological advances and ease of use. However, industry experts predict that, as competition and rivalry intensified, the price will be higher on the buyer’s decision factor. In developing such products competitive forces are many and varied as the MP3 player is based on meeting a market that is already used to having portable music players and therefore had to give an additional benefit, and it is here where the topic of design, sto ...
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