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Problem in swot_analysis

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COMPANY OVERVIEW
Big Bazaar is a chain of hypermarket in India. Big Bazaar offers a wide range of merchandise
including fashion and apparels, food products, general merchandise, furniture, electronics,
books, fast food and leisure and entertainment sections.
Big Bazaar is part of Future Group and is owned through a wholly owned subsidiary of
Pantaloon Retail India Limited.
SWOT ANALYSIS
Big Bazaar is the biggest revenue generator for the Pantaloon Retail. It is popular for its deals
and discounts and its target market its aim is to its capture the middle income value focused
customer.
Below is the SWOT analysis of Big Bazaar:
Strengths
Weaknesses
High brand equity
Economies of scale
Large variety of goods under one roof
State of the art infrastructure of
outlets
A large percentage of customers come
from the growing Indian middle class.
General perception of consumers that
low price means low quality
Falling revenue per square feet
Unable to meet store opening target so
far
Opportunities
Threats
Organized retail
Global expansion
In store experience improvements
Competition
Government policies
Unorganized retail
Strengths
1. High brand equity
One of the important intangible asset that big bazaar has is its high brand equity that
adds marketing and financial value to the company. It is the biggest brand in the value
retail chains in India. It has created a strong and favorable brand association with
customers. It is perceived by customers as a brand that gives them the feeling of Indian
bazaars and at the time gives them the aspects of modern retail.
2. Economies of scale

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COMPANY OVERVIEW Big Bazaar is a chain of hypermarket in India. Big Bazaar offers a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited. SWOT ANALYSIS Big Bazaar is the biggest revenue generator for the Pantaloon Retail. It is popular for its deals and discounts and its target market its aim is to its capture the middle income value focused customer. Belo ...
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