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SWOT ANALYSIS

The SWOT analysis is an extremely useful tool for understanding and decision-making for all

sorts of situations in business and organizations. SWOT is an acronym for Strengths,

Weaknesses, Opportunities, threats. The SWOT analysis headings provide a good framework

for reviewing strategy, position and direction of a company or business proposition, or any

other idea.

A SWOT analysis is a subjective assessment of data which is organized by the SWOT format

into a logical order that helps understanding, presentation, discussion and decision-making.

The four dimensions are a useful extension of a basic two heading list of pro's and con's.

The SWOT analysis template is normally presented as a grid, comprising four sections, one

for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The

SWOT template below includes sample questions, whose answers are inserted into the

relevant section of the SWOT grid. The questions are examples, or discussion points, and

obviously can be altered depending on the subject of the SWOT analysis.

SWOT analysis of MetLife India Insurance:

STRENGTH:

The major Strength that MetLife India Insurance enjoys is that is MetLife is a leader in

Insurance sector with a 137 years of experience in the insurance field and also a leader in

many of the countries. Its great network, channels also plays a very crucial role in its

development in India. More over its joint venture with other partners like J&K Bank,

Dhanalakshmi Bank, Karnataka Bank, Karvy Consultants, Geojit Securities, Way2Wealth,

and Mini Muthoothu, with their great network also add a lot of strength to its armory.

MetLife has a multi channel approach to distribution and is well capacitised on the individual

and group side of business. The financial advisors working in the agency sales channels and

their tie- ups through banks and corporate agents on the third part distribution arrangements.

The vast banking network represents the opportunity to penetrate the market place. The direct

sales force is geared to do the talking on the employee benefit space and also work through

brokers in this space. MetLife also have an approval to market insurance through a

telemarketing channel. Thus unlike other players in the market who have tie ups with little

known other players MetLife has a greater links and thus brings in a lot of opportunity in the

Indian insurance sector. In India the bancassurance model is still in its nascent stages, but the

tremendous growth and acceptabiluity in the last three years reflects green pasture in future.

The deregulation of the insurance sector in India has resulted in a phase where innovative

distribution channels are being explored. In this phase, bancassurance has simply outshined

other alternate channels of distribution with a share of almost 25-30% of the premium income

amongst the private players. A bancassurance alliance results in lower infrastructure and

manpower costs. In India, the local regulations are encouraging the development and

promotion of this channel. Also, banking in India is mainly done in the ‘brick and mortar’

model, which means that most of the customers still walk into the bank branches. This

enables the bank staff to have a personal contact with their customers, which is very essential

for insurance selling. The bank network - especially the public sector and cooperative bank

branches are spread across the length and breadth of the country with 65,000 plus branches.

This enables the insurance companies to reach out to each and every individual in the country

who needs life insurance.

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SWOT ANALYSIS The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, threats. The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. A SWOT analysis is a subjective assessment of data which is organized by the SWOT format into a logical order that helps understanding, presentation, discussion and decision-making. The four dimensions are a useful extension of a basic two heading list of pro's and con's. The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The SWOT template below includes sample questions, whose answers are inserted into the relevant section of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis. SWOT analysis of MetLife India Insurance: STRENGTH: The major Strength that MetLife India Insurance enjoys is that is MetLife is a leader in Insurance sector with a 137 years of experience in the insurance field and also a leader in many of the countries. Its great network, channels also plays a very crucial role in its development in India. More over its joint venture with other partners ...
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