Access over 20 million homework & study documents

Benchmarking

Content type
User Generated
Subject
Management
Type
Homework
Rating
Showing Page:
1/6
Running head: Benchmarking
Benchmarking
Name
Institution
Course
Tutor
Date

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/6
BENCHMARKING
Benchmarking Honda and Toyota
Introduction
In business, benchmarking refers to the process of comparing one’s activities of other
processes of the business to the best practices of other companies. Important aspects of
benchmarking are cost effectiveness, time and quality (Boxwell Jr, Robert J 1994).
Benchmarking is very essential in trying to compare and contrast business practices in order to
streamline business operations of the other firm; which appears not being at the same level to the
other giant. Benchmarking is the cornerstone of attaining a competitive advantage of one firm to
the other. This article is addressing benchmark of Honda Company Limited and Toyota
Brief profile of Honda
This is a Japanese multinational corporation that manufactures products such as
motorcycles, power equipments and aircrafts among other important automobiles. It has been in
the automobile industry since the year 1959, having being under stiff competition from Toyota,
Nissan, and Ford among key giants in automobile machines.
Honda improvement needs
Following its economic incapacitation in the United States of America, Honda’s car sales
dropped by 7% in the year 2011. This is was due to stiff competition in the market by other
giants such as Toyota. This company needs to improve on its marketing strategies of the various
products it distributes on the globe. Poor product display is what led to this immense in product
sale depreciations (Boxwell Jr, Robert J 1994).

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/6

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 6 pages?
Access Now
Unformatted Attachment Preview
Running head: Benchmarking Benchmarking Name Institution Course Tutor Date BENCHMARKING Benchmarking Honda and Toyota Introduction In business, benchmarking refers to the process of comparing one’s activities of other processes of the business to the best practices of other companies. Important aspects of benchmarking are cost effectiveness, time and quality (Boxwell Jr, Robert J 1994). Benchmarking is very essential in trying to compare and contrast business practices in order to streamline business operations of the other firm; which appears not being at the same level to the other giant. Benchmarking is the cornerstone of attaining a competitive advantage of one firm to the other. This article is addressing benchmark of Honda Company Limited and Toyota Brief profile of Honda This is a Japanese multinational corporation that manufactures products such as motorcycles, power equipments and aircrafts among other important automobiles. It has been in the automobile industry since the year 1959, having being under stiff competition from Toyota, Nissan, and Ford among key giants in automobile machines. Honda improvement needs Following its economic incapacitation in the United States of America, Honda’s car sales dropped by 7% in the year 2011. This is was due to stiff competition in the market by other giants such as Toyota. This company needs to improve on its marketing strategies of the various products it distributes on the globe. Poor product display is what led to thi ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
I was having a hard time with this subject, and this was a great help.

Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Documents