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BUSN 5200_Financial Analysis of the McDonalds Company

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Financial Analysis of the McDonalds Company
Stock ticker symbol, exchange where traded- The ticker symbol for McDonald's is MCD
and it is traded on the New York Stock Exchange.
Address of company headquarters- McDonald's Corporation 2111 McDonald's Dr Oak
Brook, IL 60523.

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PART 1, COMPANY OVERVIEW:
Brief description of the company (one paragraph, briefly summarizing the company’s
business)
McDonald's, also known as "Mickey D's," is the world's largest hamburger fast food chain. It
franchises (the majority of units and profitability) and operates McDonald’s restaurants globally.
These restaurants serve many different products (hamburgers, french fries, wraps, coffee, soft
drinks, etc.) at different price points in 119 countries.
Restaurants are operated by either the Company or by franchisees with the goal of assuring
consistency and high quality at every unit.
McDonald's competes in the intensely competitive quick service restaurant (QSR) / fast food
industry against many players big and small, with hamburgers and without, with value and
without, etc.
Company history (origin, major developments, etc.)
McDonald's was founded in 1940, with a restaurant opened by brothers Richard and Maurice
McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in
1948 advanced the principles of the modern fast-food restaurant developed by WhiteCastle two
decades earlier. McDonald's first filed for a U.S. trademark on the name "McDonald's" in 1961,
with the description "Drive-In Restaurant Services", which continues to be renewed through the
end of December 2009.
The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc,
in Des Plaines, Illinois, in 1955, the ninth McDonald's restaurant overall. Kroc later purchased
the McDonald brothers' equity in the company and led its worldwide expansion. McDonald's
went public in 1965.
The Company continued to operate public and grow by adding units in new regions. The growth

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