Access over 20 million homework & study documents

Strategic change

Content type
User Generated
Rating
Showing Page:
1/6
Running head: STRATEGIC CHANGE 1
Strategic Change
Student's Name
Institutional Affiliation

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/6
STRATEGIC CHANGE 2
Strategic Change
Small coffee shop startups like Black Betty often focus on serving a specific customer
segment. In this case, the customer segment is reduced to the locality within which the Black
Betty coffee shop is established. However, a coffee shop's essential features need to be
maintained with a specific focus paid to the signature environment or aura therein (Rahardjo,
Hasbullah, & Taqi, 2019). Given this, one way to ensure that a clientele stays loyal to the coffee
shop is to maintain the environment's aura by making it warm, distinct and inviting. Many things
can be done to develop an aura that appeals to a given customer segment of the target market.
One way to develop a positive feeling, and an inviting and warm environment is to ensure
that the coffee shop is filled with art pieces that are thematic to the overall organizational culture
(Rahardjo et al.,2019). The art pieces can be chosen depending on whether the coffee shop
appeals to the slightly older or younger coffee consumers’ segment. Moreover, it is important to
create an ambiance that will resonate with the coffee shop customers depending on their likes
and dislikes. The ambiance can be created using special interior decoration designs focused on a
specific theme matching the artworks hanged in the coffee shop.
Furthermore, creating the right ambiance and aura in the coffee shop entails aligning the
material used to decorate its internal environment. For example, Black Betty can use the
sustainable design of furniture to create an environment that showcases their commitment to the
environment's sustainability. In doing so, the organization can invite more customers to the
coffee shop as they show their commitment to sustainable business practices and their belief in
sustainable living practices (Susanty & Kenny, 2015). Consequently, the type of music has to
align with the chosen theme presented by the coffee shop's artwork and interior decoration. The

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/6

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 6 pages?
Access Now
Unformatted Attachment Preview
Running head: STRATEGIC CHANGE 1 Strategic Change Student's Name Institutional Affiliation STRATEGIC CHANGE 2 Strategic Change Small coffee shop startups like Black Betty often focus on serving a specific customer segment. In this case, the customer segment is reduced to the locality within which the Black Betty coffee shop is established. However, a coffee shop's essential features need to be maintained with a specific focus paid to the signature environment or aura therein (Rahardjo, Hasbullah, & Taqi, 2019). Given this, one way to ensure that a clientele stays loyal to the coffee shop is to maintain the environment's aura by making it warm, distinct and inviting. Many things can be done to develop an aura that appeals to a given customer segment of the target market. One way to develop a positive feeling, and an inviting and warm environment is to ensure that the coffee shop is filled with art pieces that are thematic to the overall organizational culture (Rahardjo et al.,2019). The art pieces can be chosen depending on whether the coffee shop appeals to the slightly older or younger coffee consumers’ segment. Moreover, it is important to create an ambiance that will resonate with the coffee shop customers depending on their likes and dislikes. The ambiance can be created using special interior decoration designs focused on a specific theme matching the artworks hanged in the coffee shop. Furthermore, creating the right ambiance and aura in the coffee shop entails ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Just what I was looking for! Super helpful.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4