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Marketing Response

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Running head: MARKETING PAPER RESPONSE
Marketing Paper Response
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MARKETING PAPER RESPONSE 2
Marketing Paper Response
Paper 1
In the paper provided about marketing, different customers are treated differently
according to their needs and how they can be satisfied with those needs. This is determined by
the segmentation of the market. Furthermore, demographic and psychographic analysis matters
most regarding the market segmentation and how each customers needs are met accordingly
(Kotler & Keller, 2016). Therefore, the paper describes the loyalty brands and how they can be
achieved in a particular market. Furthermore, the target markets can be considered before
selecting the type of brands which can be dealt with. The paper clarifies that there are numerous
impossible things which can be made possible only when done. For the case of the Drive Time
Company, this is an example of the company try to show the customers that the abilities which
can be done can be successful when done with passion. They deal with the owned cars and
change them to new cars. So, the impossible situations can be made possible.
Reference
Kotler, P., & Keller, L. K. (2016). Ch. 9: Identifying Market Segments and Targets (Part 4:
Building Strong Brands) "Bases for Segmenting Consumer Markets". In P.
K. Keller, Marketing Management (pp. 247-267). New York: Copyright © 2016 by
Pearson Education, Inc. all rights researved.

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Running head: MARKETING PAPER RESPONSE Marketing Paper Response Name Instructor Institution Course Date MARKETING PAPER RESPONSE 2 Marketing Paper Response Paper 1 In the paper provided about marketing, different customers are treated differently according to their needs and how they can be satisfied with those needs. This is determined by the segmentation of the market. Furthermore, demographic and psychographic analysis matters most regarding the market segmentation and how each customer’s needs are met accordingly (Kotler & Keller, 2016). Therefore, the paper describes the loyalty brands and how they can be achieved in a particular market. Furthermore, the target markets can be considered before selecting the type of brands which can be dealt with. The paper clarifies that there are numerous impossible things which can be made possible only when done. For the case of the Drive ...
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