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Challenges in Marketing Financial Services

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Executive Summary
This project is a continuation of the topic “Financial services sector
in India” in the last term I discussed the importance and the role
played by financial services sector in the Indian economy. I also
discussed about the various products and services available in the
Indian financial sector. In this term we will talk about the global
financial service sector and compare Indian financial services with
the global financial services.
The industry profile which will be discussed in detail will help us
understand the financial services industry in detail. The operations
of Religare enterprise limited will be discussed in detail. REL is one
of the leading financial service providers in India.
This project will also help us understand the global financial service
industry.

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INTRODUCTION
In the last semester we spoke about the Financial Service Sector in
India. We understood the importance of the financial services and
studied the regulatory framework that revolves around the sector.
We studied various Activities involved in the financial services
sector and the other characteristics of this sector along with the
variety of products. Below mentioned is a brief summation of the
project which will help us understand concept and provide a
platform to understand the upcoming topic.
Financial Services in India
What are financial services?
Financial services constitute an important component of the
financial system of any country. Financial services through the
network of elements serve the needs of individuals,
institutions and corporate.
Financial services are defined as a bundle of intangible utilities
aimed at satisfying the needs of users.
Services that are offered by financial companies are financial
services. Financial companies include both asset management
and liability management companies.

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Executive Summary This project is a continuation of the topic “Financial services sector in India” in the last term I discussed the importance and the role played by financial services sector in the Indian economy. I also discussed about the various products and services available in the Indian financial sector. In this term we will talk about the global financial service sector and compare Indian financial services with the global financial services. The industry profile which will be discussed in detail will help us understand the financial services industry in detail. The operations of Religare enterprise limited will be discussed in detail. REL is one of the leading financial service providers in India. This project will also help us understand the global financial service industry. INTRODUCTION In the last semester we spoke about the Financial Service Sector in India. We understood the importance of the financial services and studied the regulatory framework that revolves around the sector. We studied various Activities involved in the financial services sector and the other characteristics of this sector along with the variety of products. Below mentioned is a brief summation of the project which will help us understand concept and provide a platform to understand the upcoming topic. Financial Services in India What are financial services?  Financial services constitute an important component of the financial system of any country. Financial services through th ...
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Anonymous
Very useful material for studying!

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