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Tata Swot.edited

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Case Summary
Tata Motors is an Indian firm manufacturing motor vehicles for a different market segment like
personal, commercial, mining, transit, defense, and agriculture. The product development of the
firm integrates cutting edge technologies to design super performing vehicles to improve the
experience of the user. The innovation is based on customer centricity by offering convenient
auto in terms of fuel efficiency and performance power (Tata Motors ).
SWOT Analysis
Strength
Tata Motors have vehicles with strong brand name in the market like the Jaguar Land
Rover with an iconic brand and strong brand portfolio across the world. Due to high
performance and luxury attributes, these cars attract significant revenue due to premium
price.
Overall, Tata has strong management personnel, robust engineering capabilities, and
product development. These capabilities are unique and valuable and thus give the firm
an upper competitive advantage in the market.
The firm is highly diversified in service support, engineering, and manufacturing of
world class vehicles to offer superior customer experience. The vehicles are segmented
personal services, commercial activities, and transit, agriculture, and tipper segments.
This diversification enables the firm to capture customers across the global leading to a
robust balance sheet (Tata Motors ).
Weakness
The inability to lower down the operating experiences in terms of employees’ wages and
remuneration forms the main weaknesses of Tata.
The firm is not well positioned in developed economies as most of its strong markets are
in Africa and the Middle East.
Environmental conservation scandals and CO2 emission levels lead to the negative
market reputation of the firm (Tata Motors ).
Opportunities
The production of articulated buses and electric hybrid cars creates a lucrative market
opportunity in the developed markets.

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The developing markets like Africa, Asia, and Latin America offers a significant
investment opportunity due to increasing income level and demand for Tata products in
both segments.
The falling oil prices offer an opportunity to lower cost of operation and increase sales
revenue (Tata Motors ).
Improvement of macroeconomic factors like current account balance, inflation, fiscal
deficit and wholesale prices in India creates a favorable environment for future
operations.
Threats
The dynamic and unpredictable market conditions form the main threat of Tata Motor.
For instance, rapid changes in technology lead to significant change in consumer
behavior which may adversely affect sales.
The BREXIT also creates uncertainty of the products in the global markets. Also, the
global markets are characterized by volatile exchange rates and turbulent equity markets
thus threatening the future operations.
Significant market competition from other motor vehicle producers like Volkswagen,
Toyota, and Ford.

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Surname: 1 Student’s Name: Professor’s Name: Date: Case Summary Tata Motors is an Indian firm manufacturing motor vehicles for a different market segment like personal, commercial, mining, transit, defense, and agriculture. The product development of the firm integrates cutting edge technologies to design super performing vehicles to improve the experience of the user. The innovation is based on customer centricity by offering convenient auto in terms of fuel efficiency and performance power (Tata Motors ). SWOT Analysis Strength    Tata Motors have vehicles with strong brand name in the market like the Jaguar Land Rover with an iconic brand and strong brand portfolio across the world. Due to high performance and luxury attributes, these cars attract significant revenue due to premium price. Overall, Tata has strong management personnel, robust engineering capabilities, ...
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