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S123 Merck And River Blindness Stakes

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Running head: MERCK AND RIVER BLINDNESS STAKES 1
Merck and River Blindness Stakes
Institution Affiliation
Date

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MERCK AND RIVER BLINDNESS STAKES 2
Introduction
In the case of Merck, the stakeholders involved who included the shareholders,
employees, customers, competitors and other interest groups had different stakes on how they
would either impact or be impacted by the Merck’s decision. These stakes are varied from
property interests, legal and moral obligations. The interests of each group are significant in
some way and no stakeholder could be considered less important or can be wished away. The
decisions to be made therefore required critical thinking and careful evaluation. According to
Heal (2005), any decision to be made by a business involves a one-to-many relationship and
other parties are affected by such decisions in some way.
Shareholders Stakes
The shareholder's stake lies on how the decision would impact on the return on
investment and profits. Their interest is to see the company realize gains in financial stability.
There is a possibility that the decision taken would lead to decrease in profit margins and
discourage shareholders from investing in stocks. However, if the drug were to be successful and
assist consumers in the society, the company stands to improve its public image. The company
would attract more investors who would be interested in investing in a company that is
committed to corporate social responsibility. According to Heal (2005), companies are part of
the society and like individuals, it is expected that they will give back to the society that sustains
their business.
EmployeesStakes
Employeesinterests are the company image and job security. Their concerns are highly
linked to the success of the company and it means that if the decision to be made leads to success

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Running head: MERCK AND RIVER BLINDNESS STAKES Merck and River Blindness Stakes Institution Affiliation Date 1 MERCK AND RIVER BLINDNESS STAKES 2 Introduction In the case of Merck, the stakeholders involved who included the shareholders, employees, customers, competitors and other interest groups had different stakes on how they would either impact or be impacted by the Merck’s decision. These stakes are varied from property interests, legal and moral obligations. The interests of each group are significant in some way and no stakeholder could be considered less important or can be wished away. The decisions to be made therefore required critical thinking and careful evaluation. According to Heal (2005), any decision to be made by a business involves a one-to-many relationship and other parties are affected by such decisions in some way. Shareholders’ Stakes The shareholder's stake lies on how the decision would impact on the return on investment and profits. Their interest is to see the company realize gains in financial stability. There is a possibility that the decision taken would lead to decrease in profit margins and discourage shareholders from investing in stocks. However, if the drug were to be successful and assist consumers in the society, the company stands to improve its public image. The company would attract more investors who would be interested in investing in a company that is committed to corporate social responsibility. According to Heal (2005), ...
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