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Product Promotion At Bmw

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Running Head: PRODUCT PROMOTION THROUGH THE PRODUCT LIFE CYCLE 1

BMW’s Marketing Strategies through some Product Life Cycle Stages

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PRODUCT PROMOTION THROUGH THE PRODUCT LIFE CYCLE AT BMW 2

Introduction

BMW is a high technology automobile producer which produces luxurious vehicles.

Their blue prints are designed by their engineers firm Germany. The largest market is in

Germany and Eastern Europe, as well as the former Soviet region. The company has marketing

strategies which depend on the product life cycle. The introduction, growth and maturity cycle of

every BMW product is marketed uniquely, but there can e similarities (Aichner, 2014). This

paper looks at the marketing strategies of BMW products through the three stages of the PLC.

New Product Introduction at BMW

A strategy to increase new product awareness should be far reaching. The most powerful

tool used in the product introduction at BMW is the use of integrated marketing communication

as the main advertisement tools. The company introduces their products through print media,

social media, online videos, mostly on YouTube, and also benefit from third party bloggers

sharing. The BMW 7 series shows the features and the superior materials and luxury of the

vehicle on the video posted on 11

July 2015 (Pike, 2015).

The second tool at BMW is positioning. The company is aware that there are very many

discouraging barriers to importing vehicles, and so works to bring the vehicles to within the legal

boarders of their esteemed customers. The company achieves this through shipping all their new

brands to countries on the basis of the current demands in the country. In December 2015, BMW

paid Car dealers in the USA up to $ 1,750 so they can place their new fleets as the company

finalized its touch on the 7 and Z4 series (Kumar, Das, Khumar, Bakshid, & Vishnu, 2016).

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Running Head: PRODUCT PROMOTION THROUGH THE PRODUCT LIFE CYCLE BMW’s Marketing Strategies through some Product Life Cycle Stages Student’s Name Professor Course title and number Date 1 PRODUCT PROMOTION THROUGH THE PRODUCT LIFE CYCLE AT BMW 2 Introduction BMW is a high technology automobile producer which produces luxurious vehicles. Their blue prints are designed by their engineers firm Germany. The largest market is in Germany and Eastern Europe, as well as the former Soviet region. The company has marketing strategies which depend on the product life cycle. The introduction, growth and maturity cycle of every BMW product is marketed uniquely, but there can e similarities (Aichner, 2014). This paper looks at the marketing strategies of BMW products through the three stages of the PLC. New Product Introduction at BMW A strategy to increase new product awareness should be far reaching. The most powerful tool used in the product introduction at BMW is the use of integrated marketing communication as the main advertisement tools. The company introduces their products through print media, social media, online videos, mostly on YouTube, and also benefit from third party bloggers sharing. The BMW 7 series shows the features and the superior materials and luxury of the vehicle on the video posted on 11th July 2015 (Pike, 2015). The second tool at BMW is positioning. The company is aware that there are very many discouraging barriers to importing vehicles, and so works to ...
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