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SLR ANIMAL
HEALTHCARE (P)
LTD

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FINANCIAL PLAN
Prepared for the course MANAGERIAL FINANCE, Trimester 2,MBA (UT)
Prepared by: Saravanan L (13UTA30)
17 January 2014
INTRODUCTION
SLR Animal Healthcare’s main objective is to provide veterinary nutrition and medicine
particularly to poultry and cattle. Products include vaccinations, medicines and nutrient
supplements. Common vaccinations include Lasota, IBD and HVT each to prevent a specific
disease; Additives include Liver protector, Protein enhancer, and Immunity booster. The raw
materials for the products are sourced from generic market and then the products are
synthesized at the company’s facility. This synthesis ensures not only reduction in cost but also
increased quality and utilization of scope of a huge market in India where no major Indian
player exists. India has the highest number of livestock in the world. The Animal Healthcare
industry has been growing at a CAGR of 7% over the past 6 years. Currently, Pfizer, Merck,
Abbot and Alltech dominate the Indian market. The company can supply its products initially
to very few customers through contacts. Then, through performance of the products, the
company could gradually penetrate into the market. The company will operate one facility
where Research & Development and manufacturing take place. Recruiting skilled people in
R&D is a challenge, but it is the most important aspect.

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 SLR ANIMAL HEALTHCARE (P) LTD FINANCIAL PLAN Prepared for the course MANAGERIAL FINANCE, Trimester 2,MBA (UT) Prepared by: Saravanan L (13UTA30) 17 January 2014 INTRODUCTION SLR Animal Healthcare’s main objective is to provide veterinary nutrition and medicine particularly to poultry and cattle. Products include vaccinations, medicines and nutrient supplements. Common vaccinations include Lasota, IBD and HVT each to prevent a specific disease; Additives include Liver protector, Protein enhancer, and Immunity booster. The raw materials for the products are sourced from generic market and then the products are synthesized at the company’s facility. This synthesis ensures not only reduction in cost but also increased quality and utilization of scope of a huge market in India where no major Indian player exists. India has the highest number of livestock in the world. The Animal Healthcare industry has been growing at a CAGR of 7% over the past 6 years. Currently, Pfizer, Merck, Abbot and Alltech dominate the Indian market. The company can supply its products initially to very few customers through contacts. Then, through performance of the products, the company could gradually penetrate into the market. The company will operate one facility where Research & Development and manufacturing take place. Recruiting skilled people in R&D is a challenge, but it is the most important aspect. Once the brand has gained sufficient market share, it can extend its product ...
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