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George Maevsky
Group : 0202
Role Of Business Communication In Success Of Business
What Is Communication?
Communication is process of sending and reciving information, ideas, opinions, and facts between 2
or more persons.
Organizational communication, broadly speaking, is: people working together to achieve individual
or collective goals.
Communication In Business
Communication is blood line of organization. Without communication there should be no business
in our surroundings.
Business Communication is any communication used to promote a product, service, or organization
with the objective of making sale.
In business communication, message is conveyed through various channels of communication
including internet, print (publications), radio, television, outdoor, and word of mouth.
Types Of Business Communication
There are two types of business communication in an organization:
Internal Communication
External Communication
Internal Communication
Upward Communication:
The communication take place from lower level to uper level of an organization e.g
submission of reports by employees.
Downward Communication:
Communication take place from uper level to lower level of an organization e.g
CEO gives order to manager of company.
Horizontal Communication :

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Communication take place on same level of hierarchy in organization e.g. annual
meeting of board of directors.
External Communication
Communication take place outside the business to carry on business activities.
Business Communication Blood Line Of An Organization
Because it help us to bring:
Increase productivity.
Reduce stress
Better understand what other says.
Better understand how to get your message across.
Enhance relationships
Save time and money.
Why Communication Is Important In Business?
Communication in business is important because:
To build up reputation among customers and friends.
To create better relation between
seniors and sub ordinates
workers and the management
customers and the sellers
To increase sales.
For the promotion of a product, services or organization.

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George Maevsky Group : 0202 Role Of Business Communication In Success Of Business What Is Communication? Communication is process of sending and reciving information, ideas, opinions, and facts between 2 or more persons. Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals. Communication In Business Communication is blood line of organization. Without communication there should be no business in our surroundings. Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. Types Of Business Communication There are two types of business communication in an organization: Internal Communication External Communication Internal Communication Upward Communication: The communication take place from lower level to uper level of an organization e.g submission of reports by employees. Downward Communication: ...
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