Access over 20 million homework & study documents

how to make low receivable days for receipts

Content type
User Generated
Type
Study Guide
Rating
Showing Page:
1/76
Exotica Melamine Ware
MGT 489.8 Page 1
1. Executive Summary
The melamine product manufacturing sector is still in its growth stage. However, the concept of
manufacturing melamine products aims to reach current target group as well as higher middle class
people, corporate sector and exporting internationally. That is why the crucial task of creating the
appropriate culture and educating the customers about the quality and design of our products will be the
top priority of our business. We will differentiate our product by ensuring improved quality than the
market is serving now but at a lower cost because of our new technology at the price that market is
charging. Again, we will come with unique and attractive design and some sort of customization to grab
the higher middle class people, corporate sector and exporting.
The land for establishing the factory is owned by the partners will be leased. All the other requirements
like machine and others will be purchased by the business. However, political instability, local intruders,
inexperienced employees and customers, unawareness about the manufacturing firm of melamine
products would play a crucial role to defy the whole venture. Nevertheless, with rigorous direct selling
and advertisement, a culture towards using melamine products and awareness building will be done. As a
manufacturing firm, Exotica Melamine needs to create a strong, pro-active and effective human resource
base.
As the long term strategy, Exotica Melamine Ware visualizes to be a global brand. As the initial setup
cost is not huge in amount, so we forecasted to reach to break even within less than five years. It will be
easier for the firm to reach the customer easily as we will provide distinctive products at market price.
Along with this, the eventual employee experience, brand name and uniqueness of the product will help
the company in gain economies of scale through experience curve. Eventually, we hope that Exotica
Melamine Ware will be a distinctive manufacturing firm to provide people products with quality, unique
design, affordability and reliability.

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/76
Exotica Melamine Ware
MGT 489.8 Page 2
2.
T
T
e
e
a
a
m
m
P
P
r
r
o
o
f
f
i
i
l
l
e
e
Sayba Kamal Athoi
061-479-030
Managing Director
Nibras Yaman
053-159-530
Chief Executive officer
Rehan Muhammad
053-368-030
General Manager
Mosharraf Hossain Saikat
053-141-030
Chief FinancialOfficer
Afsana Jahan
061-478-030
Head of Human Resource
M. Aminul Islam
053-413-030
Head of Marketing

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/76

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 76 pages?
Access Now
Unformatted Attachment Preview
1. Executive Summary The melamine product manufacturing sector is still in its growth stage. However, the concept of manufacturing melamine products aims to reach current target group as well as higher middle class people, corporate sector and exporting internationally. That is why the crucial task of creating the appropriate culture and educating the customers about the quality and design of our products will be the top priority of our business. We will differentiate our product by ensuring improved quality than the market is serving now but at a lower cost because of our new technology at the price that market is charging. Again, we will come with unique and attractive design and some sort of customization to grab the higher middle class people, corporate sector and exporting. The land for establishing the factory is owned by the partners will be leased. All the other requirements like machine and others will be purchased by the business. However, political instability, local intruders, inexperienced employees and customers, unawareness about the manufacturing firm of melamine products would play a crucial role to defy the whole venture. Nevertheless, with rigorous direct selling and advertisement, a culture towards using melamine products and awareness building will be done. As a manufacturing firm, Exotica Melamine needs to create a strong, pro-active and effective human resource base. As the long term strategy, Exotica Melamine Ware visualizes to be a global brand. A ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
I was stuck on this subject and a friend recommended Studypool. I'm so glad I checked it out!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents