Writing Project 1 Part 1 Revised

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Surname 1

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Professor

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The Supermarket: Prime Real Estate

1. Do you identify the author and title of the article?

Marion Nestle, a nutritionist, and lecturer put to task to explain how retailers take their great deal

of time to design supermarkets arrangements and products display. She contends that all retailers

follow the same patterns of placing commodities on the shelves and the general arrangement of

the aisles and stores. Nestle is very categorical in advising the customer on how to make good

choices for their healthy food. She brings to light the rationales for positioning products on the

shelves and mechanism of pricing products.

Question 2. What do you identify as the author’s main claim or the argument?

Supermarket displays varieties of commodities for sale for the purpose of increasing the choices

for the customers. According to Connell, Brucks, and Nielsen (124), the amount of product

exposed to the buyers but should not again be too much that he or she becomes worn out and

frustrated. The food commodity across all retailers is almost the same, and it is the responsibility

of the retailers to display more product so that customer may buy them in bulk. Whenever a

customer buys more food from a store, it is their problem not the problem of the retailer. The

retailers are doing their job to display more so that they may sell more. It is the principal aim of

the retailers to maximize profit and at the same time create convenience to the customers.

Surname 2

Question 3. Do you indicate the author’s purpose? Does the writer establish the context of

the issue?

Nestle go into detail outlining eight fundamental rules that the retailers use in designing

supermarkets and other food stores. She adds that these principles are not proprietary and are

utilized across all the food store no wonder there are similarities in the designing of the major

supermarkets. She contends that first moving goods such as perishables are placed at the farthest

side of the store to create traffic flow. As the customers move towards the back of the stores,

they are exposed to other varieties of thing and hence get a chance to see them and probably

make impulse buying. The high-profit goods get strategically placed where they are easily visible

with much ease. This positioning is to ensure that a customer does not stain to see them even

without eyeglasses. Brand products are positioned next to these aisles so that the brand this

influence customer to flow toward that location. The products that make a lot of profit for the

stores occupy a lot of shelf spaces. Davcik and Sharma (768) also argues that it is imperative that

retailers stock products that generate a lot of profit at strategic places in the shopping halls.

Question 4. Do you use any direct quotations? If so, are the quotations necessary

(something you can’t express as effectively or eloquently as the author), and are they cited

properly?

The layout of the supermarket should where necessary direct the flow of the customers toward a

particular direction by removing unnecessary gaps. This plan eliminates any possible bumping

off people and allows the customers to have a view of all products in an aisle display. This

strings of products make the customers see more new products, create new choices, and get

astonished along the way. All highly advertised products get placed at the ends of the aisles and

adjacent to high profit generating items (Connell, Brucks and Nielsen 124). The products that

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Surname 1 Student Professor Course Date The Supermarket: Prime Real Estate 1. Do you identify the author and title of the article? Marion Nestle, a nutritionist, and lecturer put to task to explain how retailers take their great deal of time to design supermarkets arrangements and products display. She contends that all retailers follow the same patterns of placing commodities on the shelves and the general arrangement of the aisles and stores. Nestle is very categorical in advising the customer on how to make good choices for their healthy food. She brings to light the rationales for positioning products on the shelves and mechanism of pricing products. Question 2. What do you identify as the author’s main claim or the argument? Supermarket displays varieties of commodities for sale for the purpose of increasing the choices for the customers. According to Connell, Brucks, and Nielsen (124), the amount of product exposed to the buyers but should not again be too much that he or she becomes worn out and frustrated. The food commodity across all retailers is almost the same, and it is the responsibility of the retailers to display more product so that customer may buy them in bulk. Whenever a customer buys more food from a store, it is their problem not the problem of the retailer. The retailers are doing their job to display more so that they may sell more. It is the principal aim of the retailers to maximize profit and at the same time create convenience to the customers. ...
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