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nature of e commerce

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ACKNOWLEDGEMENT
Every work constitutes great deal of assistance and guidance from the people concerned
and this particular project is of no exception.A project of the nature is surely a result of tremendous
support, guidance,encouragement and help.Wish to place on record my sincere gratitude to
Mr. Satyendra KumarSingh
and the entire faculty of our department. I thank them for their constructive help and
encouragement throughout the project. Withouttheir support and guidance taking this would not have
been
possible.Also, wish to acknowledge enthusiastic encouragement and supportexte
nded to me by my family members. At last, I would like to thank allthe faculty of business management to
help me completing this project.Im also thankful to my friends who provided me their constant
supportand assistance.
STUDY OBJECTIVE
To learn about the existing trends in e-commerce industry today
To analyse in depth the benefits and limitations of online transactions of products.
To examine the online shopping sites prevalent in Lucknow such as the mall.
To observe the future of the industry and recommend improvement ideas
REPORT ON THE INDUSTRY
This report provides a brief overview of the ecommerce in India with information on the
market characteristics, the various ecommerce models, key players and the future potential
of commerce industry
E-Commerce in India: Overview and Reasons for Growth
The Online e-commerce Industry is very well developed and is booming largely due to the
Internet-savvy urban population. The segments are categorized under travel industry and
online non-travel industry, include e-Tailing (online retail), online shopping, online
classifieds and Digital Downloads are still in a nascent stage). Though eCommerce took a
beating in the dotcom bust, it seems set to grow globally. The global revival of eCommerce
is having a ripple effect in India too where the B2B (Business to Business), B2C (Business
to Consumer), C2C (Consumer to Consumer), G2B (Government to Business) and G2C
(Government to Citizens) segments are showing rapidly increasing activity over the past few
years.
India has its share of success stories in the B2C segment in the form of Indiatimes.com,
Rediff.com, Shaadi.com, Indiamatrimony.com, MagicBricks.com, Monster.com and
Makemytrip.com ,ebay.com etc. These and such other portals are generating a lot of interest
and increasing transaction traffic. Smaller businesses have jumped onto the bandwagon by
offering products and services online and have successfully carved out niches for
themselves. The online community is growing by leaps and bounds as an increasing number
of consumers have started transacting online because the initial fears and apprehensions are
being laid to rest. Research studies have indicated several factors responsible for the sudden
spurt in growth of eCommerce in India such as:
Rapidly increasing Internet user base
Technology advancements such as VOIP (Voice-over-IP) have bridged the gap
between buyers and sellers online
The emergence of blogs as an avenue for information dissemination and two-way
communication for online retailers and eCommerce vendors
Improved fraud prevention technologies that offer a safe and secure business
environment and help prevent credit card frauds, identity thefts and phishing
Bigger web presence of SME’s and Corporate because of lower marketing and
infrastructure costs.

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Longer reach - Consumers in the Tier II & Tier III cities are fast realizing the
potential of the Internet as a transacting medium
The young population find online transactions much easier
E-Commerce offers several benefits to businesses
Easy reach to a fast growing online community
Unlimited shelf place for products and services
Fuse the global geographical and time zone boundaries
Helps reach national and global markets at low operating costs
There is a growing awareness among the business community in India about the
opportunities offered by eCommerce. Ease of Internet access and navigation are the critical
factors that will result in rapid adoption of Net commerce. Safe and secure payment modes
are crucial too along with the need to invent and popularize innovations such as Mobile
Commerce
POPULAR USES OF ECOMMERCE IN INDIA
ECommerce referring to the process of trading goods and services through an
electronic medium such as the internet has gained tremendous popularity in the recent years.
ECommerce involves paperless transactions and usage of EDI (Electronic Data
Interchange), electronic mail, bulletin boards, fax transmissions, and electronic fund
transfers. With advancements in technology, there have been changes in the methodology
for business transactions. India, being a rapid adaptor of technology is apace with the current
scenario of electronic data exchanges and has taken to eCommerce. The number of
eCommerce transactions have increased manifold. People use credit or debit cards for
making purchases in an online store. ECommerce is being used for purchase and sale of
multiple products and there are multiple players using various portals and websites for this
purpose.
A. Online Travel Industry in India
Use of eCommerce in India is increasing in the travel segment. Online travel industry is
expected to be worth US $6 billion in 2011. It is the most successful eCommerce initiative
in India. It has contributed Rs 340 Million to the total eCommerce business of Rs 900
Million. The Indian Travel Ministry has introduced a travel portal called Incredible India.
This portal is a big success as tourists can easily contact travel agents, tour operators and
hoteliers easily. This portal has also caused a surge in medical tourism to India. By the year
2010, the medical tourism market in India is expected to be around US$ 2 million. Other
travel portals include Makemytrip, Yatra, Cleartip, and Travelguru. Makemytrip has
targeted revenue of Rs 230 Million for the financial year ending March 2010.
B. Online Retailing or eTailing
Due to improved broadband connections and increased penetration of credit card facilities to
a wider population, eTailing or online retailing is witnessing a substantial growth. Internet
retailers provide a wide range of facilities to the consumers, including discounted prices,
comparison of product features offered by various vendors, areas where the products can be
procured, etc. Currently, the online retail industry in India is estimated to be worth Rs 110
Million. By 2013, India is expected to have the third largest internet user base, which
improves the prospects of online purchases. Some of the retail stores offering online retail
facilities include: Reliance's Rmoneymall, Pantaloon's FutureBazaar.com, Videocon's e
Digiworld.com, Vishalmart's Vishalmegamart.com, and the Tata Group's Westside.
C. Online Trading in Stocks and Shares
Online stock trading activity is gaining momentum in India. Services offered by the
online stock trading companies include online buying and selling of stocks and shares,
market analysis and research, details of companies, comparison of companies, and research

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 ACKNOWLEDGEMENT Every work constitutes great deal of assistance and guidance from the people concerned and this particular project is of no exception.A project of the nature is surely a result of tremendous support, guidance,encouragement and help.Wish to place on record my sincere gratitude to Mr. Satyendra KumarSingh and the entire faculty of our department. I thank them for their constructive help and encouragement throughout the project. Withouttheir support and guidance taking this would not have been possible.Also, wish to acknowledge enthusiastic encouragement and supportextended to me by my family members. At last, I would like to thank allthe faculty of business management to help me completing this project.Im also thankful to my friends who provided me their constant supportand assistance. STUDY OBJECTIVE To learn about the existing trends in e-commerce industry today To analyse in depth the benefits and limitations of online transactions of products. To examine the online shopping sites prevalent in Lucknow such as the mall. To observe the future of the industry and recommend improvement ideas REPORT ON THE INDUSTRY This report provides a brief overview of the ecommerce in India with information on the market characteristics, the various ecommerce models, key players and the future potential of commerce industry E-Commerce in India: Overview and Reasons for Growth The Online e-commerce Industry ...
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