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Purpose of AssignmentThe purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.Assignment StepsProducing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.Include the following:Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).Formulate a maximum 350-word executive summary including at a minimum the following elements:Required executive summary elements:Strategic Objectives Products or Services Optional executive summary elements:Resources Needed Projected OutcomesIntegrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:Incorporate Understanding Target Markets (Week 2)Incorporate Promotion and the Product Life Cycle (Week 3)Incorporate Price and Channel Strategy (Week 4)Incorporate Marketing Communication and Brand Strategy (Week 5)Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)Cite a minimum of three peer-reviewed references. Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan.Format your assignment consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.Attached is the grading guide.

Part I: Review the ScenarioABC Athletics Co. is a mid-sized company (i.e., 100 to 500 employees) that specializes in the production of athletic apparel. Along with retiring employees, the organization has also seen an increase in turnover rates among production workers in the past five years. As the newly hired human resources (HR) director for ABC Athletics Co., one of your first priorities is to implement an employee development program that will assist employees in career and personal development, help employees reach short and long-term career goals, as well as improve current job performance.After meeting with members of your HR team, reviewing existing records, and holding discussions with upper-level and mid-level managers, you discover several alarming facts about the current process for employee development plans. One mid-level manager shared, “Because turnover among production employees is extremely high, no one on the management team sees it necessary to create development plans for production employees. Only managers have development plans, and we maintain those with the annual performance review process.” Currently, little emphasis is placed on employee development plans within the organization. HR records show only a small percentage of employees participated in a developmental activity in the past year and the company does not designate a budget for development activities. To rectify the issues, you must communicate the benefits of employee development and gain the approval of upper management to make needed changes.Part II: Create a ProposalWrite a two to three double-spaced page proposal. Your proposal shouldDescribe examples of employee development activities.Evaluate the information presented in the case scenario.Explain the value of employee development to the organization.Explain the value of employee development to the individual.Identify the necessary next steps to implement employee development plans.11 hours agoREQUIREMENTS