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The Walt Disney Company 2012

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Running head: THE WALT DISNEY COMPANY 1
The Walt Disney Company
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THE WALT DISNEY COMPANY 2
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What is the Walt Disney Company's corporate strategy? ............................................ 3
What is your assessment of the long-term attractiveness of the industries represented in Walt
Disney Company's business portfolio? ......................................................................... 3
What is your assessment of the competitive strengths of Walt Disney Company's different
business units? ……………………………………………………………………….. 4
What does a Nine-cell Industry Attractiveness/Business Strength Matrix for Walt Disney
Company look like? ...................................................................................................... 5
Evaluate the financial and operating performance of the Walt Disney Company……. 6

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Running head: THE WALT DISNEY COMPANY The Walt Disney Company Name Professor Institution Course Date 1 2 THE WALT DISNEY COMPANY Table of contents What is the Walt Disney Company's corporate strategy? ............................................ 3 What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company's business portfolio? ......................................................................... 3 What is your assessment of the competitive strengths of Walt Disney Company's different business units? ……………………………………………………………………….. 4 What does a Nine-cell Industry Attractiveness/Business Strength Matrix for Walt Disney Company look like? ...................................................................................................... 5 Evaluate the financial and operating performance of the Walt Disney Company……. 6 THE WALT DISNEY COMPANY 3 What is the Walt Disney Company's corporate strategy? The corporate strategy of Walt Disney Company is based on high quality family entertainment, technological innovations to ensure that entertainment experiences are memorable and international expansion. On the creation of high family content, Disney has acquired Marvel and Pixar so as to enhance the resources as well as its capabilities of its main animation business. It is also aimed at adding new animation skills and characters as well as reaching their consumers ...
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