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Final Assignment Unilever's Butter-Beater: Innovation for Global Diversity The students are required to read the following case study: Unilever's Butter-Beater: Innovation for Global Diversity, and submit their written responses as per the assessment brief answering the following three questions: 1. How did the macro environment and organizational factors impact the business response of Unilever in the European markets? 2. What were the main reasons why Unilever's strategy of a Europe-wide alternative spread did not yield expected results in spite of market studies showing a common opportunity gap which everyone initially agreed to? ...
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