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Can influence people in subtle ways - eg 2 newspapers report the same event from completely different standpoints, the reporting is tailored to the profile of their target readership, and that reinforces the readers perceptions events reported in the press / television can distort our understanding. e.g. if a case of a dissatisfied bank customer is reported, people may for, the impression that all customers are dissatisfied with all banks Communicate with people Refers to paid-for marketing activities, It includes all activities that aim to: Inform them of goods / services Persuade them to buy Advertising is a part of this, it is used to inform plus persuade: it informs customers that a product is available and tries to persuade them to buy that product, advertising can carry both explicit and implicit messages. The overheard by me message is accompanied by lifestyle or fashion messages that can be very strong Businesses may also undertake other activities such as carrying out product trials, offering money off coupons or BOGOF offers, running customer competitions, sponsoring teams/ events and offering special credit terms. A bank may offer cashback to customers who choose its credit card Promotion Marketing + advertising External factors include Marketing - activities associated with buying and selling a product / service ( advertising, selling, delivering products ). Marketing is everything a company does to acquire customers and maintain a relationship with them. All these activities add to the costs of a business and are directly related to the product being marketed Peer pressure Trends, fashions, role models 1.5.1 - marketing People should be careful when choosing a financial noduct se thorn is alwave lot ofemall ...
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