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Social demands are changing and, as people learn more about the overall effects of financial providers' business policies, they increasingly put pressure on them to go further than the conventional business goal of making profits. There's pressure on them to take a more general responsibility for their actions in the world in which they operate. This means the providers need to consider the effects of their business and of their decisions on stakeholder groups other than the shareholders and top directors. Customers Employees Such stakeholders include: Communities in own country Disadvantaged groups in other countries Environment Financial services providers have begun to respond to these demands and take their social + environmental responsibilities seriously. They're several aspects of this that affect their reputation+ profitability Also called citizenship or sustainable responsible business 8.4 - ETHICAL Most providers now include it in their mission ...
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