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When people choose medium and long-term financial products to help fulfil their wants + aspirations, they may or may not take the principles of ethics and sustainability into account. Some people act on impulse and buy the first product they see without doing any research. They're not interested in whether the provider has a citizenship policy or whether it takes the long-term view of the environment and they may not even think about the sustainability of their own finances People who want to support a charity can open an affinity savings account, as long as they're bank or building society offers them. These accounts are linked to a particular charity / good cause and the provider makes a cash payment, from its own funds, to this charity based on the average balances held in the affinity group accounts. The more supporters save in their chosen scheme, the bigger the cash payment the charity will receive Borrowers + insurance customers may also use a provider that takes an ethical stance and has a CSR policy with which they agree However, people nowadays are surrounded by media stories and its hard to avoid hearing about banks behaving badly. At the same time, many neonle are concerned about the ...
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