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HISTORY & NEED OF CORPORATE GOVERNANCE

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1. Business model of Naukri.com:
Naukri.com is almost a cross between a brokerage model and an Advertising model since
it is involved in a B2B and as well as B2C and acts like a broker. It is a medium where
employees and corporate shake hands and both are customers. As a website it provides
content and services mixed with advertising messages as well.
Naukri.com has a clear revenue model from the beginning.There is direct floe of revenue
for the services rendered to customers.
Naukri.com is not just in the business of ‘online recruitment advertising,’ it is, in fact, in
the business of providing a match between the job seeker (who is looking for a career) and
the employer (who is looking for the right candidate) using an ‘online medium.’ Thus,
naukri.com is in the market of ‘recruitment advertising’ (advertising that communicates the
availability of a position or a job designed to recruit staff of any kind).
2. Who are the customers?
As of March 31, 2009 Naukri.com had a database of about 17 million registered job
seekers, and over 70,000 live job listings from Corporate Customers. During the Fiscal year
2008-09 Naukri.com serviced approximately 34,000 Corporate Customers, respectively. An
average of over 14,000 resumes were added per day to the Naukri.com database in Fiscal
year 2009.
10% clients from placement agencies, contributing 60% of jobs 30% of revenue
IT firms contributing 23% of job recruitments.
FMCG – 5% contribution to jobs.
Some of the top employers include Synechron, Accenture, L&T, Deloitte Cognizant, IBM
Jindal, Mcafee and many more.

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3. Key decision areas for customers in the buying process?
Naukri.com provides different facilities for both the recruiters and the customers.
For Recruiters
Best Place to work: - exclusive section for top companies, ensuring maximum
branding and visibility
Hot Vacancies : premium job listing, greater visibility in less cluttered space
Classifieds: designed to be brief and to point information. Cheaper than its
competitors monsterindia and jobsahead.
Resdex (Resume database access) : product making recruitment exercise
simple and targeted.
For Job seekers
Resume Flash:- sending of resumes to 1000+ leading consultants
Resume Development:- help in developing powerful and effective resume
Job mail:- Prospective job mailed to job seeker
Resume display:- paid resume displayed to every recruiter/HR manager
4. Role of advertising and sales force in connecting with the customers:
Advertising:
Advertising enables a broader reach among the customers. Good and innovative
advertisements leaves an impression among the customers and they can associate with
the brand.
Advertising is one of the many marketing tools that are used to attract attention of
prospective customers to a business or its products or services. The more effective an
advertising campaign, more the customers it draws, and with greater frequency.
Advertising should be used for job seekers as it helps create awareness and trial (TV
advertising had shown immediate impact in the US. Within 24 hours, after airing an
advertising spot on the super bowl,’ searches on monsters site increased by 450%).
The company should use reminder advertising (through TV) to gain mindshare and
informative advertising (through print media) to provide information to the job
seekers.

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1. Business model of Naukri.com: Naukri.com is almost a cross between a brokerage model and an Advertising model since it is involved in a B2B and as well as B2C and acts like a broker. It is a medium where employees and corporate shake hands and both are customers. As a website it provides content and services mixed with advertising messages as well. Naukri.com has a clear revenue model from the beginning.There is direct floe of revenue for the services rendered to customers. Naukri.com is not just in the business of 'online recruitment advertising,' it is, in fact, in the business of providing a match between the job seeker (who is looking for a career) and the employer (who is looking for the right candidate) using an 'online medium.' Thus, naukri.com is in the market of 'recruitment advertising' (advertising that communicates the availability of a position or a job designed to rec ...
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