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MRKT 5500 Johnson & Wales University Strategic Marketing Discussion

You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the ...

MRKT 5500 Johnson & Wales University Strategic Marketing Discussion

You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the Special K brand. Your first decision is to conduct an IMC audit (review all IMC elements for the current strategy). You'll need to do the following:1. Identify and discuss advertising strategy, including major media classes (i.e., TV, mobile, social media, radio, websites, etc.). Here are examples: 'Women Eat''Keep It Real''Feed Your Change''Everybody Has a More'Describe the target audience demographically as well as psychographically (lifestyle, values, motives, etc.). What is/are the objective(s) (i.e., awareness, informative/knowledge, attitude change, behavioral incentive, other)? Based on the objective(s), how would you describe the communication 'problem' or need/want for the target audience? What is the general message the brand is communicating to the audience? This is the essence of the brand meaning that is shared among all Special K products (i.e., cereal, protein bars, breakfast bars, etc.). 2. Identify and discuss/explain all forms of consumer sales promotion utilized (i.e., coupons, price-off, contests, sweepstakes, sampling, other - distributed through any/all media). Why are they doing it? 3. Identify and discuss/explain events sponsored (or created) by Special K - why are they doing it?4. Identify and discuss/explain PR and publicity utilized by the brand (might include positive or negative stories created by other sources) - why are they doing it?5. Identify and discuss/explain interactive marketing efforts (online/digital/social media) - why are they doing it? 2 to 3 pages. Need references.

5 pages

Spill Response Program for Acme Chemical Manufacturing Study Notes

Information needed to Perform Risk Assessment of the Hazardous Materials Firstly, it is important to take note of the usag ...

Spill Response Program for Acme Chemical Manufacturing Study Notes

Information needed to Perform Risk Assessment of the Hazardous Materials Firstly, it is important to take note of the usage conditions and the ...

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Quiz Results The Biology Of Skin Color Hhmi Biointeractive Md Kabir

Quiz Results: The Biology of Skin Color: HHMI BioInteractive 1. Which of the following statements about melanin is most ac ...

Quiz Results The Biology Of Skin Color Hhmi Biointeractive Md Kabir

Quiz Results: The Biology of Skin Color: HHMI BioInteractive 1. Which of the following statements about melanin is most accurate? A. Melanin is found ...

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Case Study Project

Case Study - Financial Accounting: Excel file - Module 01 Page 1, Page 2 and Page 3 Case Study - Financial Statement Analy ...

Case Study Project

Case Study - Financial Accounting: Excel file - Module 01 Page 1, Page 2 and Page 3 Case Study - Financial Statement Analysis: Excel file - Module 02 ...

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Nsg 6440 soap note patient encounter wk 8 uti

CC: â€œI am having lower abdominal pain and painful urinationâ€ HPI: J.J. is a 55-year-old female, who comes to t ...

Nsg 6440 soap note patient encounter wk 8 uti

CC: â€œI am having lower abdominal pain and painful urinationâ€ HPI: J.J. is a 55-year-old female, who comes to the clinic today complaining of ...

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Anatomy of endocrine system

structure, the pituitary gland is a ‘’two-inone’’ structure consisting of the anteriorACTH: Adrenocorticotrophic h ...

Anatomy of endocrine system

structure, the pituitary gland is a ‘’two-inone’’ structure consisting of the anteriorACTH: Adrenocorticotrophic hormone. Stimulates the production of cortisol, a “stress

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MRKT 5500 Johnson & Wales University Strategic Marketing Discussion

You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the ...

MRKT 5500 Johnson & Wales University Strategic Marketing Discussion

You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the Special K brand. Your first decision is to conduct an IMC audit (review all IMC elements for the current strategy). You'll need to do the following:1. Identify and discuss advertising strategy, including major media classes (i.e., TV, mobile, social media, radio, websites, etc.). Here are examples: 'Women Eat''Keep It Real''Feed Your Change''Everybody Has a More'Describe the target audience demographically as well as psychographically (lifestyle, values, motives, etc.). What is/are the objective(s) (i.e., awareness, informative/knowledge, attitude change, behavioral incentive, other)? Based on the objective(s), how would you describe the communication 'problem' or need/want for the target audience? What is the general message the brand is communicating to the audience? This is the essence of the brand meaning that is shared among all Special K products (i.e., cereal, protein bars, breakfast bars, etc.). 2. Identify and discuss/explain all forms of consumer sales promotion utilized (i.e., coupons, price-off, contests, sweepstakes, sampling, other - distributed through any/all media). Why are they doing it? 3. Identify and discuss/explain events sponsored (or created) by Special K - why are they doing it?4. Identify and discuss/explain PR and publicity utilized by the brand (might include positive or negative stories created by other sources) - why are they doing it?5. Identify and discuss/explain interactive marketing efforts (online/digital/social media) - why are they doing it? 2 to 3 pages. Need references.

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Spill Response Program for Acme Chemical Manufacturing Study Notes

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Quiz Results The Biology Of Skin Color Hhmi Biointeractive Md Kabir

Quiz Results: The Biology of Skin Color: HHMI BioInteractive 1. Which of the following statements about melanin is most ac ...

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Nsg 6440 soap note patient encounter wk 8 uti

CC: â€œI am having lower abdominal pain and painful urinationâ€ HPI: J.J. is a 55-year-old female, who comes to t ...

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CC: â€œI am having lower abdominal pain and painful urinationâ€ HPI: J.J. is a 55-year-old female, who comes to the clinic today complaining of ...

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structure, the pituitary gland is a ‘’two-inone’’ structure consisting of the anteriorACTH: Adrenocorticotrophic h ...

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