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BUSINESS MODEL OF BlackBerry.
NISHANT R. KAKHANI 104133
BlackBerry is one of the leading smart phone company. All smart phones of
BlackBerry are integrated with RIM (Research in Mo%on) so'ware.
Business Model: - RIM (Research in Mo%on) makes their money from their
server so'ware, not from making par%cularly innova%ve or compelling phones.
RIM gets much more of their revenue from so'ware licensing to corpora%ons
(Blackberry Enterprise Server, BES).
Earlier it was known as a smart phone only for business purpose but now it is
being accepted as a networking tool also and this has brought remarkable
change in sales of blackberry. Now it is serving to a di/erent segment of market
also with business end customer.
Thank you.
INSTITUTE OF MANAGEMENT, NIRMA UNIVERSITY. 2010-2012 SECTION- A 104133

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BUSINESS MODEL OF BlackBerry. NISHANT R. KAKHANI 104133 BlackBerry is one of the leading smart phone company. All smart phones of BlackBerry are integrated with RIM (Research in Motion) software. Business Model: - RIM (Research in Motion) makes their money from their server software, not from m ...
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