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Unit Eleven Culinary Arts Text Questions

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Running head: MARKETING RESTAURANT 1
Marketing a Restaurant
Student Name:
Institution:
Course:
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MARKETING A RESTAURANT 2
Marketing a Restaurant
Part A: Questions
Question 1
Specific target market identification helps a restaurant identify appropriate customers,
suppliers and business allies. It assists the management of a restaurant to establish
communication strategies used to ensure effective communicating with its providers, clients, and
other relevant business shareholders. A specific market also aids a restaurant to make verdicts
easily on media sharing. It gives a restaurant an excellent opportunity to compete successfully in
the food industry.
Question 2
Restaurant marketing using internet marketing products that lower costs about physical
retail channels. Therefore, online restaurant marketing saves operational costs. Restaurant
internet marketing enhances open access of the services and products offered for 24 hours
throughout the year (National Restaurant Association (U.S.), 2013). It is easier for customers to
browse on the internet to identify and place orders at any time of the day. This makes online
restaurant marketing convenient.
Question 3
Promotions make potential customers aware of the services and products produced by a
given company. This has become effective in the current economy since the promotions
stimulates and increase the number of customers interested in purchasing services and products
produced. Promotion creates positive preference of a consumer to the services and products
being promoted. Specials increase customer satisfaction due to the provision of services and

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Running head: MARKETING RESTAURANT Marketing a Restaurant Student Name: Institution: Course: Date: 1 MARKETING A RESTAURANT 2 Marketing a Restaurant Part A: Questions Question 1 Specific target market identification helps a restaurant identify appropriate customers, suppliers and business allies. It assists the management of a restaurant to establish communication strategies used to ensure effective communicating with its providers, clients, and other relevant business shareholders. A specific market also aids a restaurant to make verdicts easily on media sharing. It gives a restaurant an excellent opportunity to compete successfully in the food industry. Question 2 Restaurant marketing using internet marketing products that lower costs about physical retail channels. Therefore, online restaurant marketing saves operational costs. Restaurant internet marketing enhances open access of the services and products offered for 24 hours throughout the year (National Restaurant Association (U.S.), 2013). It is easier for customers to browse on the internet to identify and place orders at any time of the day. This makes online restaurant marketing convenient. Question 3 Promotions make potential customers aware of the services and products produced by a given company. This has become effective in the current economy since the promotions stimulates and increase the number of customers interested in purchasing services and products produced. Promotion creates positive preference o ...
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