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Aldali Inc. Internal Analysis

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Running Head: INTERNAL ANALYSIS 1
Aldali Inc. Internal Analysis
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INTERNAL ANALYSIS 2
Introduction
It is important to analyze the internal capability of a business since it offers an
understanding into the business’ areas of strength as well as the inherent weaknesses. According
to Cadle et al (2010), most business pundits often endorse ‘sticking to the knitting while looking
into implementing changes in the business.
Aldali Inc. is the business that the internal analysis it going to be done. This Tampa, FL
family owned business wants to look at the level of capability with respect to its momentous
growth. This analysis should provide the management with a way of increasing sales of its
product, Asteeza Natural Body Wonder.
The analysis of Aldalis internal capability is vital to comprehending where the
organization’s core skills lie. This is important since it will be easier to identify appropriate
courses of action. Any changes made after such analysis is set to guarantee great chance of
success. “There is little point in adopting strategies that are dependent upon areas of resource
where strong capability is lacking” (Cadle et al, 2010). Internal analysis, therefore, enhances
efficiency in resource allocation, specialization, and value creation.
The objective of the company is to increase their brand strength and widen their
distribution network within the local Tampa Bay area. To achieve this, the company has
embarked on accessing of its internal capacity to handle both objectives. This analysis seeks to
establish whether Aldali Inc. commands sufficient resources, skills, and competencies to carry
out what they have set out to accomplish. The analysis will also use the internal analysis
techniques to give alternatives where there are deficiencies.

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