This assignment is a PowerPoint presentation which will be a comprehensive information technology plan for the ambulatory EMR at Shoreline Health System and a change management strategy to implement the EMR. You will choose either the Trinity System Proposal or the Champion Charts Proposal to choose the vendor. I have attached the original case study, assignment guidelines, the Trinity Systems Proposal, and the Champion Charts Proposal.

In chapter 3,（You will need to read the entire chapter and use the concepts you saw earlier to answer the questions.） Analyzing the Marketing Environment(Page64), analyze Company Case Square: In Relentless Pursuit of a More Elegant Payment Experience（page94） and then answer four Questions "Questions for Discussion" (Page95). Answer five or four sentences per question.：3-16 Describe how Square has evolved based on actors inthe microenvironment.3-17 Describe how Square has evolved based on the forcesof the macroenvironment.3-18 Are factors in the marketing environment not mentionedin this case affecting Square? Discuss.3-19 Speculate on Square’s future. What current and futuretrends may further shape the company?In chapter 4,（You will need to read the entire chapter and use the concepts you saw earlier to answer the questions.） Managing MarketingInformation(Page96), analyze Company Case Qualtrics: Managing the Complete Customer Experience（page128） and then answer five Questions "Questions for Discussion" (Page129). Answer five or four sentences per question.：4-16 How does Qualtrics fit in with the big data trend?4-17 Discuss how Qualtrics’s services facilitate the discoveryof customer insights.4-18 Which components of the marketing information systemdo Qualtrics’s tools facilitate?4-19 Discuss Qualtrics’ tools in the context of researchapproaches.4-20 What challenges does Qualtrics face in the future?You need to send me your email and I'll send you the book (because it's big).