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The Necessary Art of Persuasion
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The Necessary Art of Persuasion
Conger’s findings are closely related to the Aristotelian concepts of logos, pathos, and
ethos. To start with, it is ethos where Roger emphasizes the need for a persuader to establish
credibility during the initial stages of interacting with the audience (Conger, 1998). That ensures
the audience perceives the persuader as a credible source that they ought to listen to. Secondly,
Roger contends that in persuading an audience, reliance on numbers does not create an emotional
response from the audience and hence the need to use stories. Such a strategy aligns with the
concept of pathos which delves into appealing to emotions.
Thirdly, Conger contends that it is critical to provide evidence to the audience after
creating a common ground (Conger, 1998). In this case, it is vital to supplement numerical data
with real-world examples that will help get buy-in from the audience. Provision of evidence
aligns with the concept of logos which looks into how a person can appeal to an audience’s logic.
Evidence helps to increase the quality of the argument made by the persuader. Therefore,
Conger’s findings are closely linked to the three Aristotelian concepts.

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1 The Necessary Art of Persuasion Student’s Name Institution Affiliation Course Name Instructor’s Name Date 2 The Necessary Art of Persuasion Conger’s findings are closely related to the Aristotelian concepts of logos, pathos, and ethos. To start with, it is ethos where Roger emphasizes the need for a persuader to establish credibility during the initial stages of interacting with the audience (Conger, 1998). That ensures the audience perceives the persuader as a credible source that they ought to listen to. Secondly, Roger contends that in persuading an audience, reliance on numbers does not create an emotional response from the audience and hence the need to use stories. Such a strategy aligns with the concept of pathos which delves into appealing to emotions. Thirdly, Conger contends that it is critical to provide evidence to the audience after creating a common ground (Cong ...
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